SENIOR EXECUTIVE - WOOD FINISHES TECHNOLOGIST

Job description

Location: Delhi, DL, IN Areas of Work: Sales & Marketing Job Id: 15075 **External Job Description** Business objectives - Work with Contractors & Regional TE on key products and support in developing the product & doing high end comprehensive market trial. - Conversion of FM for High end PU+ Product. Technical Assistance - Provide technical assistance pre-and-post product trial to Applicators, Regional TE & FM. - Undertake on-site sampling for new products with the help of Marketing, R&T and Application team to establish the product performance before its launch. - Provide technical input to Marketing, R&T for product improvement. - Provide Support to Sales Team in complaint handling and inputs to R&T for further product improvement. Market Development - Identify and engage with Woodfin applicator for the purpose of market expansion and upgradation. - Discuss & co-ordinate with MKTG/Sales/TF team to understand the regional market requirements and develop products to cater specific requirements. - Develop USP for products, applications to gain competitive advantage over competition. - Track the launch & seeding for new products and ensure they are driven in each India 1 Regions. Training & Development - Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key contractors /applicators & FM team. Market Intelligence & Branding Activities - Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories. - Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members. - Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.