Senior Influencer Marketing

Job description

**Role: Senior Influencer Strategist** **Experience Required: 1.5 -3 Years of experience only** **Preferred: BFSI, Fintech, Automobile Influencer Campaigns** **Major Roles & Responsibilities:** **Networking:** - Networking with influencers. - Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company. - Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers. **Research & Identification:** - Analyse the client’s brand tone, the vision and how they would like to project themselves. - Responsible for carrying out an in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand. - Responsible for reaching out to the influencers and blogger to discuss new business synergies. - Sharing the quotations and deliverables. **Strategy:** - Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon. - Ensure these timelines are shared with the influencer/ blogger. **Execution:** - Responsible for creating the relevant content that needs to be shared and gaining the approval from the client. - Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live. - Responsible for cross promotional strategy. **Skills Required:** - Strong Communication & Time management skills - Strong attention to detail, problem solving attitude and having an analytical mind - Strong networking skills