Senior Manager - Brand Marketing

Job description

Job Description : Job Description – Senior Manager - Brand Marketing Brand: Johnnie Walker Red Label and Blonde About us- With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function- Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. QUALIFICATIONS • MBA in Marketing from a Tier I / Tier II institute EXPERIENCE • 8–10 years of progressive marketing experience • Minimum 5 years managing lifestyle, youth-led or culture-driven brands • Experience across digital-first ecosystems, partnerships, and experiential platforms preferred KNOWLEDGE & SKILLS • Strong ability to translate consumer insight and cultural signals into brand growth opportunities • Demonstrated capability in design thinking and creative evaluation, with high standards of brand expression • Proven strength in end-to-end execution, with disciplined attention to detail • Strong analytical skills with the ability to derive insights from data and apply them to decision-making • Effective articulation and storytelling skills across internal and external forums • Strong commercial acumen with experience managing performance, scale, and agility • Ability to brief, guide, and inspire creative, media, influencer, and experience partners BEST SUITED FOR SOMEONE WHO… • Thrives in a fast-moving, performance-driven environment • Is comfortable working with emerging platforms, formats, and partnerships • Brings a learning mindset and is open to iteration, experimentation, and calculated risk • Can influence cross-functional stakeholders and align teams behind a shared agenda • Balances creativity with rigour and accountability KEY AREAS OF RESPONSIBILITY WIN THROUGH EXECUTION • Own the brand growth agenda for Johnnie Walker Blonde, with a clear focus on recruitment, trial, and cultural relevance • Lead development and deployment of growth drivers as part of MBP planning, supported by ROI frameworks and learning plans • Ensure high-quality execution across media, content, partnerships, experiences, and customer channels • Lead brand performance reviews and influence outcomes across internal forums (BPMs, S&OP, etc.) • Develop and execute the influencer and advocacy strategy in partnership with the I&A team • Own brand, communication, and packaging architecture, ensuring consistency while enabling distinctive expression • Partner with Innovation to shape brand-led innovation and renovation aligned to Blonde’s role in the portfolio SHAPE THE FUTURE • Build strong working relationships across internal teams and external partners to deliver brand ambition • Stay connected to youth culture, social trends, and emerging consumption occasions, translating them into scalable brand ideas • Develop and manage a test-and-learn pipeline, balancing experimentation with performance delivery • Contribute to defining Blonde’s long-term role in modernizing the whisky category INSPIRE THROUGH PURPOSE • Actively connect personal purpose with Diageo’s ambition and values • Foster collaboration, openness, and constructive challenge within teams • Build strong co-creation partnerships with COEs and cross-func