Senior Manager Branding, Marketing and Corporate Communication

Job description

Role Objective: To build and position the MyGromor retail network into Indias most trusted farmer retail brand by ensuring a cohesive and powerful market presence. Key deliverables & Scope: 1. **Brand Management**: Direct the overarching brand strategy, narrative and positioning to resonate deeply with rural and agricultural community. Conduct timely brand audits, test brand resonance with farmers and conduct enterprise-wide brand strategies to match with region, crop wise farmer profiles. 2. **Unified Retail Architecture:** Establish a unified retail brand identity, governing store interior branding, layout aesthetics, and visual merchandising across all retail outlets. 3. **Corporate & Employer Branding:** Elevate retail business corporate communications to position the organization as an industry leader and an employer of choice. Responsibilities & Job Descriptions: 1. **Rural Activation & PR**: Formulate and execute aggressive rural activation strategies, high impact farmer events, and localized community outreach. 2. **Media & Public Relations**: Manage PR coverage, media relations, and corporate events to maximise brand visibility and positive public sentiment. 3. **Instore & External Branding**: Store interior branding, layout aesthetics and visual merchandising aligning with catchment crop, market potential and regional diversity. 4. **Stakeholder Communication**: Oversee both internal and external corporate communications to streamline information flow and reinforce corporate values and brand identity. 5. **Omni channel messaging**; Ensure brand alignment and message consistency across all corporate, digital and on-ground channels.**Role & responsibilities**