Senior Manager-Revenue Growth Management

Job description

**Key Deliverables in this role** Financial Outcomes - Develop, lead & roll out the RGM strategy across categories for TCPL India business to improve market share, grow revenue & profitability. - Strategic Pricing – Analyse & recommend strategic pricing across brands based on Pricing frameworks - brand equity, relative market share, RPI and strategic goals etc. - Pack Price architecture - recommend ideal PPA to maximise market penetration & share.  Assortment - Evaluate product mix and SKUs to identify growth opportunities. Develop assortment recommendation principles for GT outlets - Trade spends Optimization – Analyze trade investments across channels; recommend allocation adjustments, scheme designs to maximize ROI/ meet scheme objectives & minimize inter channel conflict - Competition benchmark/Industry best practices analysis - Monitor competitive landscape and market trends; provide actionable recommendations to maintain competitiveness. - Lead/Partner with stakeholders & third party for any market research work being undertaken - Drive continuous improvements in frameworks, dashboards, reviews & processes Customer Service - Utilize advanced analytics to generate actionable RGM insights by leveraging models like - clustering, profiling & predicting - Train, mentor & encourage the teams to move to RGM driven decisions Digital & Innovation - Design & implement Models and tools to enable day to day RGM - Partner with Digital team to embed RGM at transaction level - frameworks, guiding principles & strategic goals at transaction level via SFA/ Other tools like trade spends simulator - Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories **Critical success factors for the Role** - MBA from premier institute preferred with minimum 6-8 years of experience; 4 years of experience in RGM preferably in FMCG – F&B/ Consulting Firms - Strategic thinker with strong business/commercial acumen, analytical & influencing skills - Strong stakeholder management, excellent communication & presentation skills (incumbent will work directly with ExCom member and his / her direct reports at VP and Director level) - Agility to steer as per market trends and business prioritization - Collaborative approach & growth mindset - Demonstrated ability to lead cross functional skills - Result oriented with proactive approach - High attention to detail while managing multiple priorities **Desirable success factors for the Role** - Expertise in data modeling, financial analysis, and RGM tools.