Senior Manager Strategic Business Development

Job description

**Role & responsibilities** - Develop, maintain and execute demand generation plans aligned with business goals - Drive outbound calling campaigns to engage prospects and customers for upcoming events, ensuring targeted outreach and strong attendance - Use outbound calls to nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows. - Develop a deep understanding of Innovaccer customers, products, and the buyers journey. - Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels. - Oversee events and field marketing to enhance brand awareness and generate new business opportunities. - Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership - Facilitate cross-functional cohesion to ensure effective campaign messaging and execution - Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth. - Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks - Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development **Preferred candidate profile** - 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events - MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline. - Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams - Proactive, decisive, independent thinker and should be data-driven. - Solution-oriented approach with proven ability producing technically accurate, high-quality results. - Experience creating task-based and process flow documentation. - Excellent interpersonal communication skills. - Strong analytical skills with marketing science.