Senior Manager Strategic Marketing

Job description

**About Indegene** Indegene is on a mission to empower every healthcare enterprise in its transformation journey. We combine deep medical knowledge with verticalized technology to help make healthcare affordable and accessible to every person on the planet. We are listed on the National Stock Exchange of India and have The Carlyle Group and Brighton Park Capital as key private equity investors. 20 of the top 20 global biopharma organizations partner with us. With more than 5,000 employees across the US, Europe, China, and India, we have delivered over 100 strategic engagements and fully commercialized over a $2 billion portfolio. Learn more at **www.indegene.com** . **Role Overview** Indegene is looking for a strategic, growth-oriented marketing leader to join the Global Growth Marketing team. This role is responsible for driving marketing-led growth across priority global accounts by bringing together Account-Based Marketing (ABM), executive engagement, integrated campaigns, and data-driven market development. Operating at the intersection of Sales, Marketing, and Business leadership, the Senior Marketing Manager will develop personalized engagement strategies that strengthen executive relationships, accelerate pipeline, and unlock long-term growth opportunities. The role requires treating every strategic account as a market in itself—combining customer intelligence, deep stakeholder understanding, and integrated marketing programs to influence complex buying decisions across global life sciences organizations. This is a high-impact, market-facing role that partners closely with Client Partners, Business Units, Sales leadership, and global marketing teams to translate business priorities into measurable commercial outcomes. **Role Snapshot** **Job Title:** Senior Marketing Manager – Strategic Marketing (Global Markets) **Reporting To:** Director – Growth Marketing **Location:** India (Hybrid) **Function:** Marketing **Key Responsibilities** **1. Strategic Account-Based Marketing** - Own and execute 1:1 and 1 ABM strategies across priority global accounts aligned to business growth objectives. - Build personalized, multi-threaded engagement plans across executive, medical, commercial, and digital stakeholders. - Partner with Client Partners and Business leaders to translate strategic account plans into marketing-led growth roadmaps across regions. - Drive account-specific programs that strengthen customer relationships and create measurable business impact. **2. Executive Engagement & Market Development** - Design and lead executive engagement initiatives including CXO roundtables, advisory boards, leadership forums, customer councils, and curated summits. - Deliver differentiated, insight-led experiences that deepen executive relationships and position Indegene as a trusted strategic partner. - Leverage customer intelligence, AI-enabled insights, and personalization to create high-value engagement programs. - Develop post-engagement strategies that convert executive interactions into qualified opportunities and pipeline growth. **3. Pipeline Growth & Commercial Strategy** - Own marketing's contribution to pipeline creation, deal acceleration, and revenue growth across assigned accounts and markets. - Partner with Sales and Business Units to identify whitespace opportunities, strategic pursuits, and expansion initiatives. - Align marketing investments with commercial priorities while continuously refining messaging and engagement strategies through stakeholder feedback. - Support strategic account planning by translating market insights into actionable growth initiatives. **4. Integrated Marketing & Campaign Orchestration** - Develop and execute integrated global marketing programs spanning ABM, digital marketing, field marketing, executive content, partnerships, and events. - Create account-centric content ecosystems including executive briefs, POVs, whitepapers, customer stories, and thought leadership assets. - Orchestrate always-on and event-led campaigns aligned to industry moments, customer priorities, and market opportunities. - Ensure consistent, differentiated messaging across every customer touchpoint and engagement channel. **5. Marketing Intelligence, Measurement & Optimization** - Define and measure success through pipeline influence, engagement quality, account progression, and revenue contribution. - Build dashboards and performance frameworks to monitor account momentum, campaign effectiveness, and executive engagement. - Apply data, customer insights, and AI-driven recommendations to optimize marketing performance and investment decisions. - Present strategic recommendations and business insights to Sales, Marketing, and executive leadership. **What We’re Looking For** - 8–12 years of experience in B2B or enterprise marketing with deep expertise in Account-Based Marketing, growth marketing, and strategic account development. - Experience working across global markets including North America, Europe, and APAC, preferably within life sciences, healthcare, technology, or related industries. - Demonstrated success in driving measurable pipeline growth and commercial outcomes through marketing-led initiatives. - Strong understanding of enterprise buying journeys, complex stakeholder ecosystems, and strategic sales motions. - Experience designing and executing executive engagement programs for senior customer audiences. - Proven ability to influence cross-functional stakeholders including Sales, Business Units, Client Partners, and senior leadership. - Strong analytical capabilities with experience measuring marketing performance, pipeline impact, and ROI. - Excellent communication, executive presentation, and stakeholder management skills. **Who you Are** - A strategic marketer who connects customer insights to commercial outcomes. - Customer-centric, with the ability to think like both a marketer and a business leader. - Passionate about building m