Senior Marketing Manager

Job description

**Reporting:** Marketing Head Kotak CIIB & Private Banking **Key Responsibilities:** 1. Strategy Development & Execution - Strategy development and execution for the launch of new proposition for ONE SME and Self employed segment. 2. Events & Programmes - Ideate, plan and execute events and programmes for new client acquisition and engagement with existing clients. - Ideation and end-to-end execution of events at a national or regional level. - Develop innovative ideas of engaging with TG at these events. - Bank events like Maroon 5, Guns n Roses etc. 3. 360 Launch - Ideate, plan and execute new product launches across all platforms ATL, BTL. 4. Communication Campaigns **a.** Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external). - Content creation video content/podcast/static etc to drive product campaigns. 5. Awards, Media & PR - Build visibility of leaders through media and PR Ensure consistent media coverage for key stakeholders identified. - Liaise with PR team to drive launch and coverage for specific launches, events etc. - Liaise with group marketing team and coordinate w.r.t award entries submission, report submissions etc and amplification of awards won internal and external, social. 6. Lead the Digital & Social Initiatives - Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc. **i.** Launch and ongoing maintenance/sustenance campaigns. **ii.** Drive SEO, SEM, performance marketing campaigns. **b.** Manage & update content regularly across all platforms. 7. Budgeting & Vendor Management - Timely budgeting process, expense tracking and vendor payments. **Skills Required:** - Creative bent of mind/able to ideate innovatively. - End to end campaign & event execution skills. - Sound marketing fundamentals. - Strong interpersonal skills. - Fluency and command over English. - Basic IT skills. - Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team. - Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic.