Senior Marketing Manager - Performance Marketing & Lead Generation, Amazon Flex & Hub

Job description

Amazon Flex & Hub is seeking a seasoned Senior Program Manager to define and lead the strategic vision for online lead generation and top-of-funnel marketing across the organization. In this role, you will own the multi-year marketing strategy, set the direction for performance marketing programs, and drive transformational outcomes that significantly scale qualified driver acquisition. You will operate as the single-threaded owner of the end-to-end performance marketing funnel, influencing cross-functional leadership, mentoring team members, and establishing best practices that raise the bar across the marketing organization.This role requires a strategic thinker who can navigate ambiguity, make high-judgment trade-offs, and deliver results that move the needle at scale. You will partner with senior leadership across product, operations, analytics, and finance to align marketing investments with business priorities and long-term growth objectives.Key job responsibilitiesPerformance Marketing Strategy & Execution• Define and own the multi-year top-of-funnel marketing strategy for Amazon Flex driver acquisition, aligning with business-level growth targets• Lead the development and scaling of comprehensive performance marketing programs across multiple digital channels, setting the strategic roadmap and success criteria• Drive step-function improvements in lead generation quality, volume, and cost-efficiency through innovation and experimentation at scale• Establish scalable measurement frameworks and KPIs; own regular reporting and strategic recommendations to VP-level leadership• Identify and evaluate emerging channels, technologies, and partnerships that can unlock new acquisition vectorsPaid Search & SEM Management• Own the paid search strategy and multi-million dollar budget, setting targets and guiding optimization across campaigns, keywords, bids, and ad copy• Develop frameworks for evaluating and scaling paid search programs; drive continuous ROI improvements through advanced bidding strategies and audience segmentation• Manage agency relationships and internal team collaboration, establishing governance models and performance accountability• Pioneer new SEM approaches including automation, AI-driven bidding, and cross-channel attributionSEO & Organic Growth• Set the strategic direction for SEO initiatives, defining the long-term organic growth roadmap and resource investment priorities• Lead competitive analysis and market intelligence efforts to identify whitespace opportunities and inform content strategy• Partner with engineering and product teams to drive technical SEO improvements at scale, influencing platform architecture decisions• Establish SEO center of excellence practices and mentor team members on advanced optimization techniquesSocial Media Marketing• Define the social media marketing strategy across platforms, aligning creative and targeting approaches with acquisition goals• Drive innovation in social campaign formats, audience development, and creative testing methodologies• Establish measurement and attribution frameworks for social channels; optimize budget allocation across the social portfolio• Identify emerging social platforms and trends; develop business cases for investment and expansionAnalytics & Optimization• Design and own robust measurement architectures, including multi-touch attribution models and incrementality testing frameworks• Lead the analytics roadmap, driving sophisticated A/B testing, multivariate experiments, and predictive modeling to optimize conversion at every funnel stage• Deliver strategic insights and recommendations to senior leadership through executive-level reporting and business reviews• Champion a culture of data-driven decision making across the marketing organizationCross-Functional & Organizational Leadership• Partner with product, operations, and analytics teams to align marketing efforts with business goals• Manage relationships with external vendors, agencies, and technology partners• Drive alignment across stakeholders on priorities, timelines, and resource allocation