Senior Marketo Consultant

Job description

Preferred Qualifications: - Experience integrating Marketo with CRM platforms (e.g., Salesforce) and designing reliable sync, field mapping, and data governance practices. - Strong command of Marketo program templates, tokens, dynamic content, and scalable operational frameworks. - Familiarity with deliverability best practices, consent management, and preference-center driven communication strategies. - Experience with analytics and reporting—building actionable insights for campaign optimization and funnel health. - Ability to lead workshops, create solution documentation, and drive stakeholder alignment from discovery through delivery. Good to have skills: Salesforce integration, Lead scoring strategy, Dynamic content personalization, A/B testing and optimization, Marketing analytics & attribution Key Responsibilities: Marketo Solution Design & Implementation - Lead end-to-end Marketo implementations and enhancements, including program architecture, channels, tags, and scalable templates. - Design and optimize lead lifecycle frameworks (lead capture, scoring, routing, nurture, and re-engagement) aligned to business objectives. - Build and maintain automation using Smart Campaigns, triggers, filters, tokens, and segmentation for personalized experiences. Email Automation & Campaign Execution - Create and optimize email programs, nurtures, and drip campaigns with strong deliverability and engagement practices. - Develop modular email and landing page assets, ensuring brand consistency and efficient reuse across teams. - Conduct A/B tests on subject lines, content, cadence, and audience targeting to improve performance metrics. Operations, Governance & Performance - Establish governance standards for naming conventions, folder structures, program hygiene, and documentation. - Troubleshoot automation issues, data flow problems, and campaign logic to ensure reliable execution. - Build dashboards and reporting views to track funnel performance, campaign influence, and operational KPIs. Stakeholder Management & Delivery - Partner with marketing, sales operations, and leadership to gather requirements and translate them into Marketo solutions. - Drive delivery using Agile practices—planning, prioritization, sprint execution, and iterative improvements. - Mentor junior team members and guide best practices across automation and campaign operations. Minimum Qualifications: - 5–9 years of overall experience with strong hands-on expertise in Marketo and marketing automation delivery. - Proven experience building email automation programs, nurture journeys, and segmentation-based targeting in Marketo. - Solid understanding of lead management concepts including scoring, routing, lifecycle stages, and attribution fundamentals. - Experience working in Agile delivery models, collaborating with cross-functional teams to deliver outcomes. - Bachelor’s or Master’s degree in BE, BTech, ME, MTech, MCA, MBA, or MSc (or equivalent). About us: Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem. Infosys provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity; sexual orientation, religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.