Senior Media Strategist

Job description

**Social Media Strategist** **Location:** Mumbai **Experience:** 4–6 Years **Employment Type:** Full-Time **Role Overview** We are looking for a Media Planner & Strategist with 4–6 years of experience in digital media planning and campaign strategy. The ideal candidate should have hands-on experience in planning and executing campaigns across multiple advertising platforms, managing client communication, and driving performance through data-driven insights. **Key Responsibilities** - Develop and execute media plans and campaign strategies across digital platforms. - Manage and optimize campaigns on **Meta, Google, LinkedIn** , and other advertising platforms. - Coordinate with clients on a daily basis, providing campaign updates and strategic recommendations. - Monitor campaign performance, analyze data, and optimize campaigns to improve ROI. - Prepare reports, dashboards, and presentations using analytics and reporting tools. - Collaborate with internal teams to ensure smooth campaign execution and achievement of business objectives. **Required Skills & Experience** - 4–6 years of experience in Media Planning, Performance Marketing, or Digital Strategy. - Hands-on experience with **Meta Ads, Google Ads, and LinkedIn Campaign Manager** . - Strong communication and client management skills. - Proficiency in **Microsoft Excel, PowerPoint, Looker Studio (Google Data Studio), Google Analytics, and Microsoft Clarity** . - Strong analytical and problem-solving abilities. **Good to Have** - Experience managing **App Install/App Promotion campaigns** . - Experience with additional advertising platforms and campaign measurement tools.