Senior Performance Marketing Strategist

Job description

**Senior Media Strategist** **Location:** Lower Parel, Mumbai **Experience:** 3–5 Years **Role Overview** We are looking for a Media Planner & Strategist with 4–6 years of experience in digital media planning and campaign strategy. The ideal candidate should have hands-on experience in planning and executing campaigns across multiple advertising platforms, managing client communication, and driving performance through data-driven insights. **Key Responsibilities** ● Develop and execute media plans and campaign strategies across digital platforms. ● Manage and optimize campaigns on **Meta, Google, LinkedIn** , and other advertising platforms. ● Coordinate with clients on a daily basis, providing campaign updates and strategic recommendations. ● Monitor campaign performance, analyze data, and optimize campaigns to improve ROI. ● Prepare reports, dashboards, and presentations using analytics and reporting tools. ● Collaborate with internal teams to ensure smooth campaign execution and achievement of business objectives. **Required Skills & Experience** ● 3–5 years of experience in Media Planning, Performance Marketing, or Digital Strategy. ● Hands-on experience with **Meta Ads, Google Ads, and LinkedIn Campaign Manager** . ● Strong communication and client management skills. ● Proficiency in **Microsoft Excel, PowerPoint, Looker Studio (Google Data Studio), Google Analytics, and Microsoft Clarity** . ● Strong analytical and problem-solving abilities. **Good to Have** ● Experience managing **App Install/App Promotion campaigns** . ● Experience with additional advertising platforms and campaign measurement tools.