Senior Sales Manager (Household)
IDFC FIRST Bank · Surat, Gujarat, India
IDFC FIRST Bank · Surat, Gujarat, India
**Job Requirements** **About the Role** The **Senior Sales Manager – Household** is a strategic leadership role within the **Branch Banking** function of **Retail Banking** . This role is responsible for managing and scaling the retail branch banking business across the assigned region. The incumbent will drive the acquisition of Household/ Savings customers, expand the branch footprint, increase product penetration, and ensure the delivery of high-quality customer service. The role also carries P&L accountability and contributes to the broader objectives of the branch banking channel. **Key Responsibilities** **Primary Responsibilities** - Lead and mentor a team of branch officers across the assigned command area of branches. - Identify and acquire potential customers for asset products, generating fee-based revenue. - Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage. - Drive activation of household/ savings clients and ensure achievement of float targets. - Impart and refresh product knowledge among team members to maintain up-to-date awareness. - Ensure timely resolution of customer queries and service requests. - Maintain optimal staffing levels for the household/ savings account acquisition team across the region. - Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards. - Evaluate growth strategies based on competitor analysis and feedback from various channels. - Recommend process improvements to enhance service efficiency and quality across the branch network. - Monitor execution of business plans and ensure alignment with defined growth targets. **Secondary Responsibilities** - Support cross-functional collaboration to enhance customer experience and business outcomes. - Contribute to strategic initiatives and central programs aimed at driving regional performance. **What We Are Looking For** **Education** - Bachelor’s degree in any discipline. - Postgraduate qualifications (e.g., MBA) are preferred. **Experience** - Proven experience in retail banking, with a strong background in sales and team management. - Prior experience in managing regional or multi-branch operations is desirable. **Skills And Attributes** - Strong leadership and team-building capabilities. - Strategic thinking with the ability to drive business growth and profitability. - Deep understanding of banking products, especially Current Accounts and asset products. - High level of customer orientation and service delivery focus. - Ability to analyse performance metrics and make data-driven decisions. - Commitment to compliance and operational excellence. - Fluent in English with strong business communication skills.