Senior Social Media Associate

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join The Channel Communications team at Airbnb is responsible for driving positive conversation and buzz about Airbnb via social media, influencers and more, as well as maintaining and protecting our brand reputation across social media channels. The team is expanding its India presence, combining always-on reputation protection with channel growth, listening and insights for one of Airbnb's fastest-growing markets. The Difference You Will Make The Social Rapid Response team is looking for a Senior Social Media Associate who will be responsible for protecting and defending the Airbnb story on social media. This role pairs core Social Rapid Response coverage with support for Airbnb's India social presence, partnering closely with the India social lead on listening, insights, publishing and campaign engagement. The ideal candidate is a social native with experience in social listening and responding rapidly to escalating issues and crises. We’re looking for someone who is detailed and solution-oriented, is comfortable moving at a fast pace and working with little manager supervision, has strong communication and interpersonal skills. A Typical Day • Monitor emergent issues across social media channels • Proactively highlight and/or provide status updates on issues surfacing online to Lead(s) • Own day-to-day social listening for the India market, including competitive and cultural conversation tracking • Turn listening into insight; synthesize themes into regular recaps and ad hoc deep dives for comms, marketing and regional stakeholders • Provide publishing support for @airbnbindia, including scheduling, copy QA and channel hygiene • Support community engagement on @airbnbindia campaign moments - comment response, sentiment tracking and surfacing engagement-worthy UGC • Support Surprise & Delight workstreams as they surface on social • Ability to work cross functionally on communications initiatives involving Community Support and Trust operations, Policy, Regulatory, Corporate and Crisis Management • Draft copy and publish content across different channels • Key POC for publishing, engaging, accepting brand collabs and taking down posts as and when needed across brand social channels during APAC hours, in collaboration with marketing and comms social teams • Assist with developing playbooks and guidance on best practice • Assist with measuring campaign/project effectiveness • Support local APAC teams with reputational flagging and management • Support the team with the management of sensitive, high risk reactive & proactive communications on Airbnb’s social media channels • <span style="f