SEO

Job description

Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking a senior level SEO specialist to join our team. The SEO Specialist will own the execution roadmap for the companys organic growth, across Credit Cards. This is an exciting opportunity for a seasoned professional in SEO space to drive forward the organic growth of Citi and take the business into the future amidst the rise of Gen AI and a continuously evolving search. Responsibilities - Develop and implement SEO strategies that align with Marketing goals and Product roadmaps. - Lead and own the SEO scorecard KPIs that Citi will use to define end-state success while leading with a Performance Marketing mindset. - Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO. - Conduct keyword research to identify the most relevant and popular keywords for the company's target audience focusing on Non-Branded and Branded keywords. - Optimize existing website content for search engines, including title tags, meta descriptions, and headers. - Enhance content across Lines of Business/Products to maximize opportunities for indexing, ranking, click-through and conversion. - Build SEO reports and dashboards that will be shared across the organization. - Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit. - Work directly with Product partners and Legal to plan & implement SEO strategies that align with internal KPIs and marketing goals. - Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility. - Analyze online financial ecosystem, search engine results to identify competitive SEO opportunities within each Product line. - Provide thought leadership as it relates to the growth of SEO at Citi. - Maintain a close partnership and high level of synergy with Product, Technology, Operations, and Legal partners among others to progress overall objectives. Qualifications - 6+ years of proven SEO experience in optimizing technically complex websites across Financial services, eCommerce companies. - Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations. - Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools. - Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management. - Understanding of search engines, spiders, and ranking criteria. - Excellent PowerPoint and presentation skills. - Strong organizational and project management skills, with the ability to multitask and prioritize effectively. - Thrives in a fast-paced team environment that values accountability, continuous learning, and agility. - Comfortable working in a small, lean team that requires active participation and high productivity. - Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experiences. Education - Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred. This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.