Seo Specialist

Job description

**Role Overview** We are looking for an **SEO Specialist** to drive organic growth and improve Shipway's search visibility, traffic, and lead generation. The role will focus on **technical SEO, on-page optimization, content strategy, keyword research, link building, and SEO analytics**. **Key Responsibilities** - Develop and execute SEO strategies to increase organic traffic and rankings. - Conduct **keyword research, competitor analysis, and content gap analysis**. - Optimize website pages, landing pages, blogs, and product pages for search. - Manage **technical SEO**, including crawlability, indexing, site structure, redirects, schema, and Core Web Vitals. - Develop and execute **off-page SEO and link-building strategies**. - Work closely with Content, Product, and Marketing teams to drive organic growth. - Monitor rankings, traffic, conversions, and other SEO KPIs. - Identify opportunities to improve organic lead generation and conversion. - Track performance using **Google Search Console, GA4, Ahrefs/SEMrush**, and other SEO tools. - Stay updated with Google algorithm changes and SEO best practices. **Requirements** - 25 years of hands-on SEO experience. - Strong understanding of **technical, on-page, and off-page SEO**. - Experience with **Google Search Console and GA4**. - Hands-on experience with **Ahrefs, SEMrush, Screaming Frog**, or similar tools. - Strong analytical and problem-solving skills. - Experience in **SaaS, eCommerce, logistics, or B2B** will be an advantage. - Good understanding of content-led SEO and programmatic SEO is a plus. **Key Metrics** - Organic traffic growth - Keyword rankings - Organic leads/conversions - Domain authority/backlinks - Core Web Vitals - Organic revenue/pipeline - Indexation and technical SEO health