SM-DM-Medinipur

Job description

The Direct Marketing Manager will lead the development and implementation of direct marketing strategies to enhance customer engagement and drive revenue. This role requires a blend of creativity and analytical skills to create impactful marketing campaigns and measure their effectiveness. **Responsibilities** - Develop and execute direct marketing campaigns across various channels. - Manage and optimize customer communication strategies. - Analyze campaign performance and derive actionable insights. - Coordinate with cross-functional teams to ensure alignment of marketing initiatives. - Oversee the budget and ensure cost-effective allocation of resources. - Create and maintain customer segments for targeted marketing efforts. - Ensure compliance with relevant marketing regulations and guidelines.