Social Media Lead

Job description

**Company Description** Jumbotail is India’s leading B2B marketplace and New Retail platform, serving thousands of small neighborhood grocery stores (kiranas) through its integrated ecosystem of proprietary platforms. These include a B2B online marketplace, a technology-enabled supply chain and logistics network, fintech solutions for SME lending, and a retail platform powering J24 branded convenience grocery stores. By transforming traditional kiranas into modern J24 stores, Jumbotail enables entrepreneurs with consumer branding, in-store retail technology, data-driven merchandising, integrated daily fulfilment, loyalty programs, and payment solutions. The company’s vision is to organize India’s food and grocery ecosystem for the next billion people using technology, data science, and design, addressing unique needs in access, language, supply chain, and finance. Team members at Jumbotail work in a fast-paced environment with significant ownership, building products and services that create lasting, positive impact across India’s food and grocery landscape. **Role Description** The Social Media Lead is a full-time, on-site role based in Bengaluru South, responsible for driving Jumbotail’s presence and engagement across social media platforms. This role involves developing and executing social media strategies aligned with brand and business goals, planning calendars, and managing daily posting and community interactions. The Social Media Lead will create and curate content, coordinate with design, marketing, and business teams, and ensure consistent brand messaging across channels. They will monitor performance metrics, run social media campaigns, optimize content based on analytics, and manage collaborations or influencer partnerships where relevant. The role also includes staying updated on trends, experimenting with new formats and platforms, and contributing ideas to strengthen Jumbotail’s brand among kirana entrepreneurs, partners, and consumers. **JOB DESCRIPTION** **Key Responsibilities:** - Own the end-to-end strategy and execution of all content across all social media channels - Manage collaborations with influencers - Shoot content for all social media channels - Efficiently manage advertisements across multiple social media channels **Signs of a fit:** - You have managed and grown social media channels organically - You are creative to create content and analytical to manage ads budget - You have experience managing advertisement budget on social media - You love building things from scratch **Why You Should Apply** - You’ll be a key player in shaping how our brand feels to our customers and the local community. - Be part of exciting, high-energy events that bring people together and make a real difference. - Creative freedom to come up with cool ideas and see them come to life! - You’ll learn a ton about brand-building and marketing while having fun. - Work in a dynamic, fast-paced environment where your ideas actually matter.