Social Media Manager Global B2B

Job description

Job Description We are seeking a highly skilled and strategic **Social Media Manager (Supervising Associate)** to join our Global Brand, Marketing, and Communications team. In this role, you will lead the end-to-end organic social media strategy, page management, and executive profiling for our global corporate channels, targeting senior professional and enterprise B2B audiences across North America and Europe. **Important Note:** This role is focused heavily on organic brand building, community management, and corporate page ownership. Candidates with an *ads-only* or *paid-media-only* background will not be preferred. Key Responsibilities - **Organic Strategy & Page Management:** Own the content calendar, publishing, and community growth for our official global brand pages and executive profiles. - **B2B Thought Leadership:** Create, curate, and optimize high-impact content (articles, infographics, multimedia scripts) specifically tailored for senior executive audiences. - **Platform Specialization:** Deeply manage **LinkedIn** as the primary brand channel, while secondary management includes X (Twitter) and Meta. - **Social Listening & Analytics:** Track brand sentiment and mitigate reputation risks using enterprise tools. Partner with analytics teams to translate performance data into actionable dashboards (Power BI/Tableau) for stakeholders. - **Cross-Border Collaboration:** Work seamlessly with onshore marketing leads across the US and European regions to align global campaign narratives. Requirements & Keyskills **Mandatory Criteria:** - **8+ years** of total experience in Digital Marketing / Social Media Management. - **Deep B2B Experience:** Proven track record of managing corporate social media identities in a B2B or professional services environment. - **Required Tool Stack:** Hands-on, direct experience using either **Sprinklr** or **Hootsuite** is mandatory. - **International Market Exposure:** Prior experience managing campaigns for **North American (US) or European (UK)** target markets. - **Communication:** Exceptional verbal and written US/UK English communication skills. Must be fully comfortable collaborating with global stakeholders across diverse US and UK accents.