Social Media Manager

Job description

**Social Media Manager (5-7 Years Experience)** Kotak Life is looking for a social-native, creatively driven Social Media Manager who lives and breathes digital culture. If you instinctively know whats trending, understand audience behaviour, love creating content that people engage with, and can turn insights into impactful campaigns, we’d love to hear from you. In this role, you will be responsible for building and amplifying the brand’s digital presence across social media platforms. You will combine creativity, strategic thinking, and performance orientation to create meaningful content, drive engagement, and strengthen brand visibility. **What You'll Do** Own and Grow Our Social Presence - Manage and grow the brand’s presence across social platforms including Instagram, Facebook, LinkedIn and YouTube. - Own the end-to-end social media content calendar, ensuring a steady stream of relevant content. - Monitor platform trends, audience behaviour, and conversations to identify opportunities for brand participation. Create Content That Connects - Develop compelling content ideas and social-first campaigns based on customer insights, cultural trends, and business priorities. - Work closely with creative agencies and internal stakeholders to bring ideas to life. - Drive topical and moment-marketing initiatives around festivals, sporting events, pop culture moments, and industry developments. Lead Influencer & Creator Collaborations - Conceptualise and execute influencer marketing campaigns from strategy to execution to reporting. - Identify relevant creators and influencers who align with the brand’s objectives and audience segments. - Manage briefing, content approvals, campaign execution, deliverables, and performance tracking. - Build and nurture strong relationships with creator agencies and ecosystem partners. Drive Performance & Impact - Track, analyse, and optimise content and campaign performance across platforms. - Own key metrics such as engagement, video views, and platform rankings. - Generate actionable insights and recommendations to improve future campaigns and content strategies. - Stay updated on platform algorithms, content best practices, and emerging digital trends. Collaborate Across Functions - Work closely with media, product, customer experience, legal, and compliance teams to ensure timely and compliant execution. - Partner with marketing stakeholders to align social media initiatives with broader brand and business objectives. What We're Looking For - 5–7 years of experience in social media management, digital marketing, or influencer marketing. - Proven track record of managing and growing brand social media platforms. - Deep understanding of content creation and copywriting skills. - Strong analytical mindset with the ability to translate data into actionable insights. - Excellent stakeholder management and project management capabilities. - Ability to manage multiple campaigns simultaneously in a fast-paced environment. - A proactive, curious, and trend-obsessed mindset with a passion for digital culture. - Experience in BFSI, FMCG, or consumer brands will be an advantage. **Why Join Us?** - Work on a category-leading brand with the opportunity to shape its digital voice and cultural relevance. - Opportunity to explore, experiment and implement industry first trends such as AI led creation and campaign management - Collaborate with leading creators, agencies, and marketing professionals. - Be part of a team that values creativity, innovation, and experimentation. **If you are passionate about creating conversations, driving engagement, and building brands in the digital era, we'd love to hear from you.**