Social Media Manager
upGrad Β· Noida, Uttar Pradesh
upGrad Β· Noida, Uttar Pradesh
Social Media \& Brand Marketing Manager **π Location:** Noida (Work From Office) - 5 Days **π Experience:** 7--8 Years **πΌ Employment Type:** Full-time Role Overview We're looking for a strategic, creative, and execution-focused **Social Media \& Brand Marketing Manager** to lead our digital brand presence. The ideal candidate has a proven track record of scaling social channels, creating high-impact content, driving audience engagement, and translating brand strategy into measurable business outcomes. Key Responsibilities * Own and drive audience growth, engagement, and lead generation across Instagram, LinkedIn, and other relevant social platforms. * Develop and execute integrated social media campaigns aligned with brand, marketing, and business goals. * Conceptualize, script, and lead the production of high-performing short-form and long-form content. * Serve as the face of the brand for videos, webinars, interviews, podcasts, and social-first content. * Partner with design, performance marketing, and content teams to execute compelling, insight-led campaigns. * Track, analyze, and optimize content performance using platform insights and data to maximize reach, engagement, and conversions. * Stay ahead of platform trends, algorithm changes, and emerging content formats to maintain a competitive edge. * Build and scale influencer, creator, and community-led marketing initiatives that strengthen brand visibility and credibility. What We're Looking For * 7--8 years of experience in Social Media, Brand Marketing, or Digital Marketing. * Demonstrated success in growing social media platforms and executing high-impact campaigns. * Exceptional storytelling, content strategy, and creative thinking skills. * Strong on-camera presence with confidence in representing the brand. * Hands-on experience managing influencer partnerships and creator ecosystems. * Data-driven mindset with strong analytical and campaign optimization skills. * Excellent communication, stakeholder management, and cross-functional collaboration abilities. * Thrives in a fast-paced, high-growth environment with a bias for execution.