Social Media Marketing Specialist

Job description

**Job Title: Social Media Marketing Specialist** **Location: Pune (Head Office)** **About the Team** Our team is composed of passionate individuals who are dedicated to democratising market access for Indian commerce. We foster a collaborative and inclusive environment where everyone's contributions are valued and encouraged. As a member of our team, you will have the opportunity to work alongside talented professionals who are committed to driving innovation and making a positive impact. **About the Role** This role will own ElasticRun's social media presence end to end, across LinkedIn, Instagram, and YouTube, spanning multiple company pages and handles. The incumbent will be responsible for strategising, driving, and executing platform-specific campaigns that grow followership, deepen engagement, and strengthen ElasticRun's brand across its corporate, business, and community-facing channels. The role combines creative content thinking with data-led decision making, and requires close collaboration with internal teams, designers, and external partners. A working understanding of performance marketing is essential to amplify organic efforts through paid campaigns. **Key Deliverables (What Will You Do)** - **Social Media Strategy:** Develop and own the social media strategy and content calendars for ElasticRun's pages and handles across LinkedIn, Instagram, and YouTube, with clear goals for followership, engagement, and reach for each platform. - **Campaign Planning and Execution:** Conceptualise, drive, and execute platform-specific campaigns end to end, from ideation and briefing to publishing, community engagement, and post-campaign analysis. - **Multi-Handle Management:** Manage and grow multiple company handles, including corporate pages and community-facing channels such as ElasticRun Riders, ensuring each maintains a distinct voice while staying true to the overall brand. - **Content Creation and Curation:** Work with design and video partners to produce engaging formats including reels, shorts, carousels, employee and leadership content, milestone posts, and campaign creatives tailored to each platform's algorithm and audience. - **Performance Marketing Support:** Plan and run paid amplification campaigns on Meta and LinkedIn to support organic growth, with a basic command of audience targeting, budgeting, and campaign optimisation. - **Analytics and Reporting:** Track platform metrics, publish periodic performance reports, derive insights on what is working, and continuously refine the content and campaign approach based on data. - **Community Engagement:** Monitor comments, messages, and mentions across handles, drive timely and on-brand responses, and build an engaged community around ElasticRun's channels. - **Cross-functional Collaboration:** Work closely with HR, Sales, Product, and Leadership teams to source stories, align messaging, and ensure social media output reflects business priorities and employer brand goals. - **Trend Spotting:** Stay on top of platform trends, formats, and creator ecosystems, and translate them quickly into relevant content opportunities for ElasticRun's pages. **Job Specification (What Will You Need)** - **Qualification & Experience:** Graduate or MBA in Marketing or a related field, with 2-4 years of hands-on experience managing social media for brands, ideally across both B2B and B2C contexts. - **Platform Expertise:** Demonstrated experience growing pages on LinkedIn, Instagram, and YouTube, with a strong grasp of what works on each platform, including reels, shorts, and long-form video. - **Performance Marketing:** Basic working knowledge of Meta Ads Manager and LinkedIn Campaign Manager, including audience creation, budget management, and reading campaign dashboards. **Skills & Competencies:** - Strong copywriting ability with a sharp sense of platform-native tone, hooks, and storytelling - Solid visual and design sensibility, with hands-on experience using tools such as Canva, Figma, or similar, and the ability to brief and partner closely with designers and video editors - Comfort with analytics tools and native platform insights to measure and improve performance - Proven ability to manage multiple handles, calendars, and priorities in a fast-paced environment - Highly collaborative, with the ability to work effectively across HR, Sales, Product, Design, and Leadership teams - Self-motivated, detail-oriented, and comfortable owning initiatives end to end - **Industry Knowledge:** Basic understanding of logistics, supply chain, or B2B businesses is a plus. **About ElasticRun** ElasticRun is 'India's fastest growing fulfillment network'. With a mission 'To democratise market access for Indian commerce', ElasticRun empowers brands, marketplaces, and D2C businesses through a connected, intelligent platform integrating fulfilment, technology and superior customer experience. Founded in 2016, ElasticRun today powers the movement of commerce for 50+ brands across 500+ cities, operating 900+ warehouses and managing 40 lakh+ daily shipments through a tech-enabled, asset-light network. The platform brings together a comprehensive suite of solutions - plug and play rapid commerce fulfilment (SwiftER) to multi-channel fulfilment (UnifiER) and AI-powered SaaS solutions (Libera) - enabling brands, marketplaces, and D2C businesses to deliver at speed, scale, and efficiency. With a focus on technology, intelligence, and integration, ElasticRun is building the infrastructure that powers connected, future-ready commerce in India. **We'd Love to Get to Know You** *Please note: The HR team at ElasticRun will only reach out to you through official email addresses and will never request sensitive information or documents (such as passwords, bank details, OTPs, etc.) prior to the final onboarding process. Please avoid responding to unsolicited emails or messages from unofficial sources.*