Software / Platform Engineer I

Job description

Adobe Journey Optimizer (AJO) • Design and orchestrate omnichannel customer journeys (email, SMS, push, in-app). • Configure decisioning logic, segmentation, and dynamic content personalization. • Conduct A/B testing and journey performance optimization. • Collaborate with marketing teams to align journey logic with business goals and personalization strategies. Adobe Campaign Classic (ACC) • Design, build, and deploy personalized marketing campaigns using ACC workflows, templates, and delivery mechanisms. • Develop custom JavaScript and SQL code within ACC to support advanced campaign logic and data manipulation. • Configure and manage campaign typologies, delivery parameters, and pressure rules to optimize customer engagement. • Implement and maintain data schemas, targeting dimensions, and custom resources within ACC. • Build and manage recurring and transactional campaigns, including trigger-based and event-driven communications. • Monitor campaign performance, delivery logs, and error handling; troubleshoot issues across workflows and deliveries. • Collaborate with data teams to ensure proper ETL processes and data availability for campaign execution. • Support campaign QA, UAT, and deployment processes across environments (dev, stage, prod). • Maintain documentation for campaign configurations, workflows, and integration points. • Ensure compliance with data privacy regulations and internal governance policies. Adobe Experience Platform (AEP) • Ingest and transform data from CRM, web, mobile, and third-party systems. • Design and manage XDM schemas for scalable and reusable data structures. • Configure identity stitching and unified customer profiles. • Implement real-time CDP capabilities and audience activation strategies. • Ensure compliance with data governance, privacy (GDPR/CCPA), and quality standards. • Maintain data cataloging, lineage, and documentation. • Implement Adobe Web SDK for real-time data collection and personalization. Integration & Development • Develop APIs and microservices to connect Adobe Experience Cloud with enterprise systems. • Build server-side integrations and data synchronization pipelines. • Optimize SDK performance and implement analytics tracking. • Maintain technical documentation and code repositories.