Specialist - S&M - Digital Marketing 4A

Job description

Specialist - S&M - Digital Marketing Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.  Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook. Job Description Marketing Automation Specialist, Eloqua The ideal candidate brings deep hands-on Eloqua expertise (3+ years), a strong systems mindset, and experience building scalable, compliant marketing automation operations across multiple teams and regions. Responsibilities ·       Eloqua Platform Architecture & Governance o   Own the technical administration and governance of Eloqua, including: o   Workspaces and partitions strategy o   User roles, permissions, and access controls o   Standardized program frameworks for repeatable use o   Establish and enforce platform governance standards to ensure Audit readiness and compliance ·       Data Management, Quality & Lifecycle Operations o   Define and govern Eloqua data models and field schemas in alignment with CRM and CDP. o   Lead data quality initiatives, including: o   Data normalization (country/state, job function, titles) o   Deduplication logic and merge rules o   Enrichment and validation processes o   Monitor and troubleshoot data flow issues, including sync delays, field mismatches, and submission anomalies. ·       CRM, CDP & System Integrations o   Own the Eloqua –CRM integration, ensuring reliable and compliant data flow across: o   Leads, Contacts, Accounts, and Campaigns o   Member statuses and lifecycle progression o   Support identity resolution and profile enrichment use cases o   Ensure consistent governance of attributes and event data o   Manage and monitor API-based integrations, including: Establish monitoring and alerting processes for integration health and failures.   ·       Operational Processes, SOPs & EnablementDesign and implement marketing automation operating processes o   Develop and maintain SOPs, playbooks, and technical documentation covering Eloqua o   Platform usage standards o   Data governance and compliance requirements o   Troubleshooting and incident response o   Run enablement sessions, office hours, and technical training for marketers, analysts, and adjacent teams.   ·       Project management- experience in Project management using Workfront, managing demand, intake requests and ensuring quality checks. Needs to work with various stakeholders to ensure project completion, liaison with all stakeholders and developers to ensure project is completed on schedule Minimum Qualifications • undefined Preferred Qualifications/ Skills • Hands on experience in Eloqua • Experience with Adobe Experience Platform (AEP) or other enterprise CDPs. • Exposure to global, multi-region Eloqua instances. • Background in MarTech Center of Excellence (CoE) models. • Familiarity with attribution frameworks and downstream analytics enablement Qualifications Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing Certifications Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Google Ads Search Certification - GoogleGoogle, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy Required Skills Business-To-Business (B2B) Sales, Content Management, Database Server, Data Consulting, Digital Marketing Analytics, Sales, Salesforce (Software), Sales Force Effectiveness, Social Media, Structured Query Language (SQL) Language English Language Proficiency - Proficient - C2 Additional Job Location - Job Type Regular Master Skill List - S&M - Digital Marketing Remote Type - Hybrid Work Shift - Any (India) Why join Genpact?•    Lead AI-powered transformation – Drive innovation and solve real-world business ch