Sr Associate Marketing

Job description

- **Own vertical marketing strategy and execution:** Lead the planning and delivery of integrated marketing programs aligned to business priorities, growth bets, and go-to-market initiatives. - **Drive brand positioning and thought leadership :** Shape the vertical narrative through differentiated messaging, thought leadership, and high-impact content to elevate market perception and analyst visibility. - **Build and scale demand generation programs :** Design and execute targeted campaigns to drive pipeline, customer engagement, and marketing-influenced revenue. - **Enable large deals and strategic pursuits :** Partner with sales to develop compelling deal narratives, collateral, and campaign assets to support marquee opportunities. - **Lead content and asset development :** Collaborate with cross-functional teams to create case studies, POVs, videos, solution collateral, and executive-level content. - **Manage analyst and ecosystem engagement :** Drive analyst relations programmes and support strategic partnerships to strengthen positioning and visibility in key industry forums. - **Own flagship events and experiences :** Conceptualise and deliver global events, roundtables, and client engagements that reinforce TechM’s leadership in the vertical. - **Collaborate across teams for business impact :** Work closely with sales, service lines, delivery, and corporate marketing to ensure seamless execution and alignment to business outcomes **Location** – Bangalore, Hyderabad, Pune, Noida