Sr. Manager/ AGM - Marketing

Job description

**Roles and Responsibilities** - Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations. - Monitor and plan SEM and performance based campaigns. - Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team. - Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media. - Prepare annual marketing plan and ensure timely on ground execution as per the plan - Budget Planning for Marketing Budget for the business - Manage marketing spends as per the expense budget and measure and deliver ROI on activations done - Analyze data & conduct regular consumer insight & research to understand market trends. - Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines. - Supporting Sales team for creatives and other branding requirements. - Managing PR for local and upcountry Coverage. - Managing video shoots and campaigns. - Managing social media and digital marketing of the business to build customer preference - Develop and implement programs to enhance engagement with local communities. - Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion. - Motivating & training the team, and, responsible for high team morale. **Experience & Qualifications** - 10 to 15 years of experience handling Branding, ATL, BTL, Campaign, Digital Marketing - Healthcare is preferable - Graduate / Postgraduate **Any Other Specification:**