T&T - Customer - M&C-Analyst | SFMC | Bengaluru

Job description

Job requisition ID :: 102117 Date: Jun 19, 2026 Location: Bengaluru Designation: Analyst Entity: Deloitte Touche Tohmatsu India LLP **T&T - Customer - M&C-Analyst | SFMC | Bengaluru** - **Job requisition ID** : 102117 - **Location**: Bengaluru - **Entity**: Deloitte Touche Tohmatsu India LLP **The team** Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer **Your work profile** As a Analyst in our M&C Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: - Job Description Roles and Responsibilities - Experience with Salesforce Data Cloud and its integration with Marketing Cloud Personalization for unified customer profiles and real-time activation. - Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio/MCP), including sitemap implementation, catalog setup, identity resolution, and campaign execution. - Design, develop, and deliver real-time personalization use cases across web and mobile channels using MCP, including dynamic content, product recommendations, and behavioral targeting. - Configure and manage sitemaps, templates, campaigns, and targeting rules to deliver 1:1 personalized experiences at scale. - Translate business requirements into technical designs, campaign logic, and personalization rules while ensuring scalability and performance. - Implement and manage data integrations between MCP, Data Cloud, CRM systems, and external platforms using APIs. - Ensure data quality, identity stitching, and user profile accuracy by managing attributes, events, and data ingestion pipelines. - Lead the technical delivery of custom MCP implementations, including server-side decisioning, triggered campaigns, and AI-driven recommendations. - Develop and maintain custom templates and web experiences using JavaScript, HTML, and APIs within MCP. - Work with SDKs, APIs, and web/mobile app tracking, including debugging event flows and ensuring accurate data capture. - Strong knowledge of JSON structures, APIs, and front-end scripting (JavaScript), with working knowledge of SQL for Data Cloud integrations. - Understand personalization design patterns, scalability considerations, and best practices for handling high-volume real-time interactions. - Ensure compliance with data privacy, consent management, and governance standards in real-time personalization. - Analyze campaign performance, user behavior, and engagement metrics to continuously optimize personalization strategies. - Provide recommendations on solution architecture, performance optimization, and best practices for MCP and Data Cloud implementations. - Demonstrated ability to design and optimize customer journeys and real-time engagement strategies using behavioral insights. Essential Skills and experience - 0-2 years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio/MCP) with strong focus on real-time personalization and decisioning. - Hands-on expertise in sitemap implementation, event tracking, campaign setup, and user identity resolution. - Strong proficiency in JavaScript, APIs, JSON, and front-end technologies for building personalized digital experiences. - Experience in integrating MCP with Data Cloud, CRM, and external systems, along with understanding of data modeling and identity stitching. - Excellent communication, stakeholder management, and ability to translate business requirements into scalable personalization solutions. **Key Skill Required** - Experience in designing and executing real-time personalization campaigns and digital marketing strategies using MCP or similar platforms. - Familiarity with content management systems, digital asset management, and dynamic content delivery within personalization use cases. - Understanding of mobile, web, and social channel personalization strategies, including cross-channel user engagement. - Knowledge of customer data models, behavioral data, and audience segmentation for driving targeted experiences. - Experience working with marketing and brand teams to align personalization strategies with business goals and campaign objectives.