Team Lead - Direct Marketing - Ghatkopar

Job description

- Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) **Key Result Areas** Supporting Actions Planning & developing monthly, quarterly & annual business plans & accordingly fixing the business strategy for specified region/s - Developing of the monthly, quarterly & annual business plans & identification of short & long term focus areas - Ensure timely communication and discussion on targets assigned - Conduct periodic review of the plans to identify gaps and incorporate changes due to prevalent market conditions/business performance Identify business opportunities through market intelligence & penetrate in underdeveloped market to enhance distribution reach and profitability for the channel - Understand market dynamics and offering of other providers - Gain market intelligence - Put in place strategies to tap market potential - Ensure recruitment of advisors in the areas having unexploited potential - Plan to build brand awareness for future businesses Drive & deliver sales and profitability targets of the region to capture market share and deeper brand penetration. - Plan people capacity for the region to meet the Topline targets - Focus on creating pipeline of leads to increase number of touchpoints and therefore secure deeper market penetration - Capture client visit to identify conversion ratio and publish the same along with incentives - Conduct daily huddles leading to knowledge sharing and increased engagement - Conduct periodic reviews and take corrective action where necessary - Ensure tight control on cost aspects to drive better profitability Ensure high levels of quality in business sourced - Put in place proactive checks and balances to enhance the quality of business - Conduct periodic reviews and audits - Take corrective actions as and when any malpractice/market conduct issues are found - Monitor & take necessary corrective action to ensure high levels of persistency Designing & Management of Sales Collaterals - Ensure uniform understanding & communication of Sales Progression across the team - Plan and schedule periodic Training programs for self and team development - Ensure continuous on the job training and facilitate skill enhancement of team members Identify and develop a team of sales professionals for the Channel - Recruit best talent from surrounding markets - Coach and Develop team members - Build People capability - Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)