Team Member - Market Conduct

Job description

**Basic Details: Fill the required information about business, unit, location, position, reports to position and date of updation of JD** **Business** **Health Insurance** **Unit** **Aditya Birla Health Insurance Company Ltd** **Location** **North Zone** **Poornata Position Number of the job** **Reports to: Poornata Position Number** **Amit Pokar (HI436027)** **Poornata Position Title of the job** Senior Manager **Reports to: Poornata Position Title** Lead – Market Conduct **Function** Legal, Risk & Compliance, Sec **Reports to: Function** Legal, Risk & Compliance, Sec **Department** Legal, Risk & Compliance, Sec **Reports to: Department** Legal, Risk & Compliance, Sec **Designation of the Employee** RLC – 10 Senior Manager- Market Conduct **Designation of the Manager** RLC-8 Lead - Market Conduct **Date of writing/updation of JD** Feb 24, 2026 - Job Purpose: Write the purpose for which the job exists (in 2-3 lines) The purpose of the role is to carry out overall activity of Prevention, Detection and Monitoring of sales and business practices and strengthen the processes & controls concerning Market Conduct. The role is also required to create awareness on Market Conduct good practices, ethics & compliance, as well as on the company code of conduct/policies. Drive the culture of Zero Tolerance to fraud and misconduct in the Zone. - Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job. Case investigation received from various stakeholder ~200 cases Proactive Analysis & investigation 7000-8000 Anti-Fraud Awareness Program All employees of North Zone (All channel) Branch Visits 12-15 High Risk Branches Meeting with Sales Regular meeting with ZSM/RSM Mystery Shopping (DC & Hospital) 80-100 Fraud Awareness Week He will drive various engagement activities for creating awareness in the zone. - Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section **About The Health Insurance Industry –** While the current market sees more than 15 non-life players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalized service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10,000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the start-ups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them. Market Opportunities – With the advent of medical advancements, lifestyle changes, change in Indian socio-economic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as extensions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company. **About The Aditya Birla Health Insurance –** Aditya Birla Health Insurance Co. Limited (ABHICL) was incorporated in 2015 as a 51:49 joint venture between Aditya Birla Capital Limited (ABCL) and MMI Strategic Investments (Pty) Ltd. ABHICL commenced its operations in October 2016. ABHICL has entered the competitive health insurance market with an aim to expand the category to wider customer segments, beyond the ones that health insurance companies traditionally have marketed to. As the 6 th entrant in a category with well-established players, ABHICL is creating differentiation and equity for itself though the unique business proposition of “Health Insurance for All”, a one of a kind proposition in India at the moment. This is a philosophy that is being built through every single consumer touch point and into every single backend process of the company to ensure a customer’s experience of our proposition is continuous and seamless. ABHI’s unique offering to market includes proposition includes - - A Comprehensive Incentivized Wellness Program that will attract the young and health conscious and will motivate, guide and reward them to stay healthy - A Chronic Care Management Program to cater to the unmet needs of a growing Indian population of those suffering from chronic lifestyle conditions like Diabetes, Asthma, High Cholesterol and Hypertension from Day 1 - ABHICL serves as an enabler and influencer of health and healthcare choices that customers make, in addition to being a payer of healthcare expenses. Thus, ABHICL would act like a much needed catalyst to grow the prevalent health insurance landscape in India through product innovations and a wider choice of consumer relevant products. - ABHICL’s vision has always been digital. The company has been successful in adopting paper-less approach right from identifying to on-boarding to delivering seamless experi