Trade Marketing Executive

Job description

**Role Overview:** **Brand: Beardo** The Trade Marketing Executive will be responsible for managing end-to-end merchandising, branding execution, BA (Beauty Advisor) operations, and backend sales support. The role requires strong coordination with internal teams, vendors, distributors, and field force to ensure smooth execution of trade activities and retail excellence. **Role & responsibilities:** **1. Merchandising & Branding Execution** - Manage all merchandising activities across **GT (General Trade)** - Execute **BTL branding** as per company guidelines, salon brandings (one way vision , vinyl , translite ) - Ensure proper placement and visibility of **POSM (Point of Sale Materials)** - Coordinate with vendors for **production, delivery, and installation** of branding materials **2. POSM Management** - Handle **POSM procurement** and inventory planning - Maintain **POSM stock records and master data** - Dispatch POSM materials as per team requirements - Track usage and ensure availability across markets **3. Vendor & Coordination Management** - Coordinate with vendors for timely execution of projects - Ensure quality and timely delivery of materials - Manage communication between internal teams and external partners **4. BA (Beauty Advisor) Operations** - Manage complete **BA lifecycle (onboarding to deboarding)** - Conduct and coordinate **product, software, and soft skills training** - Track and maintain **daily & monthly BA attendance (Massist)** - Resolve BA-related issues in coordination with field force team - Maintain BA performance and engagement - Maintain BA performance and engagement **5. Sales Backend Support (GT)** - Provide backend support to GT sales team - Manage **tester requests and dispatch** - Share **daily product artworks** by coordinating with graphic team - Support field team with required marketing and operational inputs **6. Scheme & Commercial Execution** - Ensure smooth execution of all **trade schemes and offers** - Coordinate with warehouse for **scheme dispatches** - Collect and verify **commercial documents (ASM invoices, letterheads, etc.)** - Coordinate with commercial team for **DB (Distributor) activation/inactivation** - Maintain **Inactive DB/DD/SS code deactivation in bizom** - Handle **BA activation/deactivation in Massist** **7. Payment & PO Management** - Manage end-to-end **trade marketing payment process** - Raise **Purchase Orders (POs)** and track approvals - Follow up for timely vendor payments and closures **8. Reporting & Data Management** Maintain and update the following reports on a daily/regular basis: - BA Daily & Monthly Attendance Reports - GT-BA Master Sheet - Testers Master Data - Merchandising Master - Scheme Master Data **Preferred candidate profile:** - Strong coordination and communication skills - Expertise in retail execution and field operations - Good knowledge of **Excel, MIS, and reporting tools** - Ability to manage multiple stakeholders (vendors, DBs, field team) - Problem-solving approach and attention to detail - Graduate in any field (MBA preferred) - 2-4 years of experience in **FMCG / Trade Marketing / Retail Operations** - Experience in grooming, cosmetics, or personal care industry preferred - Willingness to travel for market visits - Ability to work in a fast-paced, target-driven environment - Strong organizational and multitasking abilities