Treasures Customer Segment

Job description

**Job Purpose** To own the Treasures customer & lead value propositions, customer communications & alternate acquisition initiatives **Key Accountabilities** - Own the customer value proposition & make suitable changes to be the best in the segment - Own customer communications, CLCM, downgrades & upgrades to segment - Create an effective framework for value proposition utilisation by the customer - Onboarding of right partners for fulfilment - Drive acquisition through initiatives like events, Business introducer and any other initiatives **Job Duties & responsibilities** - Revamp /Enhance customer value proposition & manage e2e fulfilment - Onboarding and managing all partners for customer value proposition - Managing customer communication - Managing customer life cycle, including upgrade, downgrades - Taking initiatives to increase relationship value held by customers, leading to movement from Non Qualified Treasures to Qualified Treasures account - Work on events as a strategy to acquire qualified treasures account - Work on other initiatives like referral, business introducer and other channels to acquire more new to bank treasures customers - Work on creating exclusivity for customers though events and other activities **Required Experience** - 5+ years of experience, preferably in wealth banking space - MBA, preferably from tier 1 /2 college - Experience in growth marketing role shall be a plus **Education / Preferred Qualifications** - Post Graduate with MBA **Core Competencies** - Self-driven and ambitious - Good written and verbal communication skills - Results-orientated & the ability to deliver results **Technical Competencies** - Understanding of wealth business **Work Relationship** - Interaction with the entire sales channel for growing the acquisition of NTB clients - Interaction with marketing team for managing CLCM, communication and organising events **Mandatory Training** - GCAP (Group Customer Acceptance Policy) - BCAP (Business Customer Acceptance Policy) - AML (Anti Money Laundering) and KYC Guidelines - PIP (Personal Investment Policy) - ORM (Operational Risk Management) - Information Security Policy **DBS India - Culture & Behaviors** - Performance through Value Based Propositions - Ensure customer focus by delighting customers & reduce complaints - Build pride and passion to protect, maintain and enhance DBS image and reputation - Enhance knowledge base, build skill sets & develop competencies - Execute at speed while maintaining error free operations - Maintain the highest standards of honesty and integrity