Vice President, Marketplace and Partnerships

Job description

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Job Description Reporting of the role This role reports to: Head, Analytics, MD&O 3 best things about the job: • Handling confidential data, providing inputs/guidance to C-suite on decisions that directly impact org strategy & profitability • Immense learning opportunities, freedom to ask the right questions and question answers • Something new every day: wide variety in nature of work requests involving both market & org data – tracking key business deliverables, analyzing market developments (e.g. impact of Disney-Reliance merger, NTO), establishing frameworks (digital IO inflation, prop media benchmarks), tracking media publisher revenue, analyzing viewership/audience trends, etc. In this role, your goals will be: In three months: • Understand the org structure, workflow between WPPM, portfolios and other BUs, your role and set KPIs in discussion with your manager • Get familiar with reports produced by the team and your SOW • Ensure that VLOOKUP's /classification/mapping are maintained properly (i.e. are accurate and updated regularly) In six months: • Review & supervise the team’s tasks & deliverables; ensure 100% data accuracy & 100% adherence to timelines on critical deliverables • Understand how the different types of data maintained by Analytics finds application in company strategy; understand the inter-relations between data In 12 months: • Work independently on tasks, ad-hoc requests without manager’s support • Anticipate problems/issues on the above, think about additional perspectives that may be useful and build it into the solution/deck • Stay updated with industry trends: economy, regulation, media, tech, consumer (audience) trends, etc. • Combine the above to create top quality work: i.e. work that has considered available data, covered all perspectives, triangulated different data points to ratify results (data interpretation/insights) and has attempted to answer as many questions as possible What your day job looks like with Team Analytics: • Reviewing steps followed by the team in data cleaning, compiling & checking – help the team develop logic checks • Working on benchmarks: applying the right logic to arrive at appropriate benchmarks, using market trends/intelligence/other data sources to inform the logic • Inflation: review market & WPPM inflation data to assess YTD inflation • Track key buying metrics, develop new reports/dashboards • Work on short reads/whitepapers that clearly outline the impact of developments in tech/regulatory/consumer behavior on media, and therefore WPPM What you’ll bring: Skill and will! And humility. And a sense of humor, if possible. • Strong logical thinking + strong inclination to question given wisdom, assumptions – the most important criterion • Meticulous attention to detail: catching errors in numbers/data & faulty logic, ability to check one’s own work & of the team’s • Willingness to go beyond the immediate task: asking the ‘so what’ question - how the data insight impacts the bigger picture <li class="x_MsoNorma