Walk in - LCM - Life Cycle Marketing - Delhi

Job description

TCS invites Technology professionals for a **Walk-in Interview** Drive in **Delhi - Lucerna 20th June 26 (Saturday)** It is time for you to make #thebigmove to Tata Consultancy Services. Role: LCM - Life Cycle Marketing (HTML,CSS, Customer Journey Execution, Email creation, QA, and rendering) Interview Date: **20th June 26 (Saturday)** Experience: 4 - 12 years Mode of Interview: F2F/ Walk-in Location: **Delhi - Lucerna** Mode of Hire: Fulltime/Permanent/FTE NOTE : "Only candidates who can attend the Walk-in on **20th June 26(Saturday)** are eligible to apply. Please apply only if you are available on that day." JOB DESCRIPTION: Modify/edit creative edits for basic scripting leveraging CSS & HTML skills - Work with Adobe's marketing team and program manager for campaign development and deployment via Adobe Campaign instances - Edit & render check HTML emails matching branding requirements - Workflow configuration and leverage pre-designed templates in Adobe campaign to develop and deploy batch campaigns - Work effectively in a fast-paced and ever-evolving environment - Partner with program managers, Segment leads and off shore lead to deliver work to deploy weekly batch campaign volume for Adobe DMe Marketing teams - Closely work with Adobe PM and offshore lead to understand campaign objectives and create develop and conduct extensive testing of campaigns before sharing final product (proofs) with stakeholders • Conduct extensive quality assurance checks and render checks of emails to ensure timely and 100% quality delivery of campaigns for Adobe DMe Marketing teams - Keep track & stay updated and call out any potential challenges/risks to the Program manager and Adobe offshore lead on delivery of campaigns assigned to the resource - Fix any potential email render issues for any emails developed/shared in partnership with Adobe internal resources to ensure standardization of creatives. Skill set required - Good knowledge of Email marketing and Marketing terminologies. - Good understanding of Adobe Campaign V7 and above. - Good understanding of Adobe Journey Optimizer and Adobe Experience Platform. - Good understanding of data segmentation and audience criteria identification - Exposure to Java script will be a big plus - Knowledge of HTML(Code edit, tag understanding and Rendering checks etc) is required. - Exposure to work front and similar project management systems for communication - Exposure to Email rendering checks like Litmus, Email on Acid for thorough email render checks Interested candidates can share their resumes to **himaja.madala@tcs.com**