Walk-in || Salesforce Marketing Cloud Developer
Tata Consultancy Services · Chennai, Tamil Nadu, India
Tata Consultancy Services · Chennai, Tamil Nadu, India
**Role & responsibilities** - Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations, • - Lead requirements gathering, solution design, and writing statements of work, • - Communicate project concepts and outcomes to client project stakeholders, • - Design and delivery of solutions in Email Studio • - Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further, • - Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics, • - Experience in reporting and analysing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement, • - Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources, • - Conduct user training and actively promote user adoption of Marketing Cloud, • - Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.