YouTube Growth & Category Manager

Job description

We are looking for a YouTube Growth & Category Manager to own and scale Vedantu’s YouTube business end-to-end — driving growth, conversions, and revenue (P&L). This is not a pure content role. You will operate as a business owner, building a content-to-revenue engine and delivering measurable ROI. You will work at the intersection of content, product, and growth, translating audience insights into scalable strategies and strong conversion funnels **Roles & Responsibilities:** - Own end-to-end YouTube business performance (views → subscribers → revenue → P&L) - Build and optimize content-to-conversion funnels to drive paid user growth - Drive revenue outcomes and improve ROI on content investments - Define and execute content strategy based on audience insights and trends - Optimize core metrics: CTR, retention, watch time, engagement, conversions - Lead experimentation (A/B testing thumbnails, hooks, formats, cadence) - Partner with educators/creators to improve content quality and conversion effectiveness - Build and scale distribution ecosystems (community, partnerships, external platforms) - Leverage analytics to identify growth levers and monetization opportunities - Collaborate with product, marketing, and business teams for go-to-market alignment - Present business performance, revenue impact, and growth strategy to leadership **Qualifications & Skills:** - 4–8 years of experience in YouTube growth, content-led growth, or digital business roles - Proven track record of scaling YouTube channels & driving measurable outcomes (growth/revenue) - Strong understanding of YouTube algorithms (CTR, retention, watch time) - Experience building or optimizing conversion funnels and monetization strategies - Demonstrated ability to own business metrics (growth, revenue, ROI) - Strong analytical mindset with experience in data-driven decision making - Experience managing creators, content teams, or cross-functional stakeholders - Excellent communication and execution skills