YouTube Growth Manager

Job description

Vedantu is looking for a YouTube Growth Manager to lead and scale our YouTube growth engine, driving audience growth, engagement, monetization, and end-to-end business impact. This is a high-ownership role where you'll be responsible for shaping YouTube strategy, optimizing content performance, building creator ecosystems, and owning category-level P&L. Working at the intersection of content, growth, marketing, and business, you'll leverage audience insights, data, and experimentation to build scalable content ecosystems that drive measurable growth and revenue. **Key Responsibilities:** - Own and execute the end-to-end YouTube growth strategy across views, watch time, subscribers, revenue, and category P&L. - Develop and implement content strategies informed by audience insights, market trends, and competitive intelligence. - Optimize key YouTube performance metrics, including CTR, audience retention, watch time, engagement, session duration, and revenue per view. - Build, manage, and scale partnerships with educators and creators to strengthen content quality and audience engagement. - Design and expand distribution strategies across owned communities, partner networks, and external platforms. - Drive monetization initiatives by creating effective content-to-conversion funnels that transform free users into paid learners. - Lead continuous experimentation across thumbnails, titles, hooks, content formats, publishing cadence, and packaging to improve performance. - Analyze channel performance and user behavior to identify growth opportunities and make data-driven decisions. - Collaborate closely with Product, Marketing, Business, and Academic teams to execute go-to-market strategies and accelerate business growth. - Present growth insights, performance dashboards, revenue metrics, and P&L updates to senior leadership. - Identify, evaluate, and onboard high-potential educators and creators while building and scaling new YouTube content categories from the ground up. **What We're Looking For:** - 4–8 years of experience in YouTube Growth, Content Strategy, Digital Marketing, or a related growth-focused role. - Demonstrated success in scaling YouTube channels with measurable impact on audience growth, engagement, and revenue. - Strong understanding of YouTube's recommendation algorithm and key performance drivers, including CTR, retention, watch time, and audience engagement. - Experience managing creators, content teams, or cross-functional stakeholders in a fast-paced environment. - Excellent analytical, strategic thinking, and problem-solving capabilities with a data-driven approach to decision-making. - Outstanding communication, stakeholder management, and execution skills. - Proven experience in identifying, onboarding, and scaling educator or creator talent, with the ability to launch and grow new content categories from 0 to 1. **Preferred Qualifications:** - Experience in EdTech, Consumer Internet, Digital Media, or the Creator Economy. - Familiarity with content monetization models such as subscriptions, online courses, or cohort-based learning. - Hands-on experience with YouTube Studio, Google Analytics, Excel, SQL, or other analytics and reporting tools.