Zonal Manager- Branding & Marketing

Job description

**Role & responsibilities** - Plan and execute marketing campaigns and brand initiatives across the South region to drive visibility and business growth. - Partner with regional sales and branch teams to conceptualise and implement localised activations (BTL, On-ground events, sponsorship). - Ensure effective execution of product campaigns (FD, Savings Accounts, Gold Loan, Credit Cards, etc.) tailored to regional audiences. - Drive lead generation initiatives and track campaign ROI at the zonal and branch level. - Manage agency and vendor relationships for timely and cost-effective execution of marketing activities. - Build local partnerships and alliances to enhance customer engagement and strengthen brand presence. - Monitor competitor activities and provide market intelligence to the central marketing team. - Ensure brand guidelines are adhered to across all regional marketing collateral's and campaigns. - Support digital marketing initiatives by localising content and campaigns for better regional resonance. - Collaborate closely with internal stakeholders (Products, Branch Banking, Business teams) for smooth execution of marketing plans **Preferred candidate profile** - Strong understanding of regional consumer behaviour and market dynamics. - Proficiency in BTL marketing, events, and activation's. - Ability to manage multiple stakeholders across regions. - Vendor and agency management skills. - Strong communication and presentation abilities (regional language knowledge will be an advantage). - Analytical mindset with the ability to measure campaign effectiveness and ROI. - Team player with leadership qualities and adaptability Interested candidates may share their resume on adarsh.pandey@utkarsh.bank.