AD/Director - Product NFA

Job description

**About Noise** Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise began with a mission to democratize connected technology for every Indian. Today, Noise is India's #1 smartwatch brand with more than **40 million users** , an expanding ecosystem of smart wearables, and Bose as a strategic investor. We're building products that millions rely on every day and we're looking for people who want to define what the next generation of connected consumer technology looks like. **The mission** India is the world's most interesting health-tech market right now. Your job is to build the app that meets people where they are and nudges them, delightfully, toward where they could be. Not a feature list. Not a dashboard. A companion. One they come back to tomorrow. **The problems worth solving** This is what makes the role genuinely hard and genuinely interesting. - The cold-start problem for health data - Habit formation in a low-trust environment - Making health data mean something - India-specific health context - Delight as a retention mechanic, not a cosmetic **What You'll Own** You'll lead product for the entire NoiseFit app not a slice of it. That means: **Core Experience** - End-to-end app experience across health, fitness, wellness, engagement and connected-device features. - Activation and onboarding the first seven days that determine whether a user stays. - Daily habit loops—the features and nudges that bring someone back every morning. - Health intelligence layer—turning raw sensor data into insights users can actually act upon. - AI/ML-driven personalization through contextual coaching, adaptive goals and smarter recommendations. **Growth & Business** - Retention architecture including streaks, challenges, community and reward systems. - Monetization opportunities including subscriptions, premium experiences and ecosystem partnerships. - Experimentation culture through A/B testing, funnel analysis and rapid iteration. - Device-to-app experience connecting what happens on the wrist with what happens on the phone. - Cross-functional leadership across Design, Engineering, Data Science, Marketing and Hardware teams. **Who We're Looking For** We're looking for someone with **8+ years of consumer product management experience** and a proven record of building and scaling B2C mobile products. More importantly, we're looking for someone who: - Thinks about user emotion as much as user flow. - Is deeply comfortable with product analytics using tools like Amplitude, Mixpanel, Firebase or similar. - Ships fast, experiments constantly and makes decisions backed by data. - Has exceptional product taste and strong design instincts. - Can move seamlessly between product vision and execution. - Is genuinely curious about Indian consumers and how they build long-term habits. - Wants to solve difficult consumer problems at massive scale. **Why this role, why now** - The scale is immediate : Your first feature reaches tens of millions of users. There is no "build the audience first" phase. - The category is still being written: Health-tech in India is still in its early innings. You'll help define what the category becomes. - Hardware meets software: With Bose as a strategic investor and a world-class hardware team, you'll build products at the intersection of wearables, AI, health intelligence and consumer technology. - Real ownership: You'll define strategy, execute it and see the impact quickly. High trust. High accountability. Fast decisions. - A team that ships: Noise has grown from a startup into India's leading wearable brand by moving quickly and staying obsessed with product quality.