Adobe CDP CJA

Job description

Description Adobe CDP + CJA Specialist •Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert • in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe Qualified in Adobe Experience Platform, and SFMC Email Specialist. • Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation • Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model • Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences • Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks • Owned consent enforcement, governance labels, and pre-activation audience QA processes • Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP • Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties Responsibilities Adobe CDP + CJA Specialist • Vaibhav is a highly skilled digital marketing professional with certifications including Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert • in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe Qualified in Adobe Experience Platform, and SFMC Email Specialist. • Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation • Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model • Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences • Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks • Owned consent enforcement, governance labels, and pre-activation audience QA processes • Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP • Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties Qualifications Adobe CDP + CJA Specialist Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert • in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe Qualified in Adobe Experience Platform, and SFMC Email Specialist. • Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation • Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model • Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences • Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks • Owned consent enforcement, governance labels, and pre-activation audience QA processes • Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP • Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties