Area Sales Head - Goa

Job description

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Accountability: Sales collection, C form collection & Ugai management \\* Monitoring & reviewing company & freight outstanding • Reviewing the ageing of debtors on a daily basis • Collections of cheques, DD from customers • Coordination with DIC for ensuring collections in time • Development & periodic review of critical ugai indicators • Collection of all the C forms from the parties • Ensure that the C forms are in proper format with all supporting and are dispatched to plant in time • To involve in Stock plans with DIC and give detailed forecast to ensure achieving 90% accuracy in I2 plan. KRA2 Achieving sales targets Achieving sales targets of white cement & new products \\* Ensure frontline implementation of zonal marketing plan • Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area • Review the classification of stockiest / retailers & direct users according to their lifting & other specified parameters • Performing systematic market visit schedule activities • Building rapport with all the customers • Ensure collation of orders & feeding the same in e-commerce site on web • Approval of credit note after checking all the details • To fill in Daily Activity Report & call cycle entries • Attentively listen to customers problems/issues & apprise the same to area head/state head • Attending to quality, pricing problems of the retailers/ stockiest & direct customers KRA3 Gathering market feedback \\* Provide the feedback & need for appointing new dealers/ stockiest in unrepresented areas or the areas which are not fully penetrated. • Providing feedback on weak pockets of sales areas & the reasons thereof • Closely interact with retailers/retailers staff/ stockiest to get the first hand market feedback & submitting the same to area head/state head • Make available the information on competitors promotion activities to area head/state head • Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same. KRA4 Promoting products & applications \\* To conduct retailers meet and coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products • To involve CASC team in sales plan and give detailed requirements of Sampling/ Painter Meets/ Counter Meets for the month. Participate in events along with CASC and convert the activity into business. • Ensuring proper utilization of budget for promotional activities • To ensure implementation of promotional schemes in retail channel & submit the first hand report of the schemes effectiveness • Collection of tokens, issuals of credit notes for implementing the scheme • Timely distribution of sales promotional material • Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there • To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business • Distribution of gifts & other promotional material to customers in time KRA5 Initial complaint handling \\*Reporting Complaints and background to CASC officer. To visit and facilitate CASC personnel to resolve. KRA6 Initial complaint handling \\* To attend to the complaints of customers with regard to minor & generic applications & products • Visiting site to get the actual feel of complaint • To take the initial account of the nature of complaint • To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods • To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement