Associate Lead - Market Research

Job description

Group Company:  Tvs Motor Company Designation:  Associate Lead - Market Research Office Location: Bangalore About TVS / Who are we? TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit  www.tvsmotor.com .  Job Title / Role: Associate Lead - Market Research Department: BPL (H) Section: BPLG - Marketing Research Group Location: Bangalore Education Qualification: Masters in Business Administration / Graduation preferably in Economics/Psychology/Statistics/Sociology/Commerce or Science/Enginerring Required Experience: 5 to 8 years Purpose of the Role To proactively help TVS Motor Company to better integrate with the changing market environment so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit. Key deliverables i) provide better understanding of consumer needs/segments & requirements ii) help develop & establish stronger brands iii) monitor brand performance Role Description Understanding consumer needs/ segments, profile, buying behavior, trends and requirements Determining market potential Brand position & potential assessments Assessing new product concepts Assessing new communication concepts Price assessments Distribution & Trade performance assessment Monitoring brand performance (profile, portfolio, brand equity, brand usage and service)