B2/Consultant II

Job description

Marketing Strategy, Campaign Analysis, and Performance Reporting • Design and implement data-driven marketing strategies for banking products by analyzing historical campaign data. • Build and refine targeted campaign audiences aligned with approved marketing strategies. • Leverage AI/ML models to optimize campaign performance and maximize return on investment. • Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights, including: - Customer segmentation using decision tree methodologies • Statistical A/B testing to evaluate campaign effectiveness • Translate business requirements into clear technical specifications and deliver robust, data-backed solutions. • Prepare and present high-impact executive-level presentations and ad hoc reports tailored to various stakeholder groups