Business Development Specialist

Job description

**GTM Executive / Associate (US Market) – Signzy** **Location:** Remote / Hybrid **Employment Type:** Full Time **Shift Timing:** US Business Hours (Preferred) - WFH Initial **Compensation:** Competitive (Based on Skills & Experience) About Signzy Signzy is a leading AI-driven digital onboarding and compliance platform serving banks, fintechs, NBFCs, crypto platforms, and regulated financial institutions globally. Our solutions help organizations automate KYC, KYB, AML, identity verification, fraud prevention, and compliance workflows through APIs and intelligent automation. As we expand our footprint in the United States, we are looking for highly motivated GTM professionals who can support our outbound growth initiatives by identifying target accounts, researching decision-makers, and engaging prospects across the BFSI and Crypto ecosystem. Role Overview As a GTM Executive / Associate, you will work closely with Signzy’s Sales, Growth, and Leadership teams to identify high-potential prospects, build outbound pipelines, and support market expansion efforts across the US. This role is ideal for candidates interested in SaaS sales, fintech, compliance technology, banking, crypto, and enterprise business development. Key Responsibilities **Market Research & ICP Development** - Research and identify Ideal Customer Profiles (ICPs) across: - Banks - Credit Unions - Fintechs - Lending Platforms - Payment Companies - Crypto Exchanges - Digital Asset Platforms - WealthTech and InsurTech firms - Build and maintain target account lists for outbound campaigns. - Analyze industry trends, regulatory developments, and competitive landscapes. **Outbound Prospecting** - Identify and qualify decision-makers including: - Chief Compliance Officers - Risk Heads - Fraud Leaders - Operations Leaders - Product Leaders - Digital Transformation Teams - AML/KYC Compliance Teams - Perform cold outreach through: - Calls - Emails - LinkedIn - Industry databases - Schedule discovery meetings for the sales team. **Lead Generation & Qualification** - Generate qualified opportunities from assigned territories. - Maintain accurate CRM records and prospecting activity. - Conduct account intelligence gathering before outreach. - Assist in lead qualification and opportunity prioritization. **Sales & GTM Support** - Support outbound campaigns targeting US financial institutions. - Prepare account briefs and prospect research documents. - Collaborate with marketing and sales teams on GTM initiatives. - Track campaign performance and provide insights for optimization. Required Skills & Qualifications **Must-Have** - Excellent spoken and written US English. - Comfortable working during US business hours. - Strong communication and interpersonal skills. - Ability to conduct professional cold calls and outbound outreach. - Strong internet research and analytical skills. - Familiarity with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar prospecting tools. - Basic understanding of SaaS sales and business development. **Preferred** - Understanding of: - Banking and Financial Services (BFSI) - KYC/KYB - AML Compliance - Fraud Prevention - Digital Identity Verification - Fintech Ecosystem - Crypto & Digital Asset Platforms - Prior experience in sales, lead generation, GTM, research, or customer-facing roles. - Exposure to CRM platforms such as Salesforce, HubSpot, or similar tools. **What Success Looks Like** In this role, you should be able to: - Build and maintain high-quality target account lists. - Identify the right personas and buying committees within target organizations. - Conduct effective cold outreach campaigns. - Generate qualified meetings and sales opportunities. - Demonstrate strong understanding of Signzy’s product suite and value proposition. - Contribute directly to US market pipeline generation. **What You’ll Gain** - Hands-on exposure to Enterprise SaaS Sales - GTM Strategy for US Markets - Fintech & Banking Technology Ecosystem - Compliance and Regulatory Technology - Prospecting & Account-Based Selling - Cold Calling & Sales Outreach - ICP Definition & Market Segmentation - Sales Qualification Frameworks (BANT, MEDDIC, SPICED, etc.). **Career Growth** Potential career paths in this function include: - Sales Development Representative (SDR) - Business Development Associate (BDA) - GTM Analyst - Pre-Sales Associate - Growth Associate **If you're excited about fintech, compliance technology, crypto infrastructure, and enterprise SaaS sales, and want hands-on exposure to building a US GTM engine, we’d love to hear from you.**