Content Creator

Job description

Role & responsibilities • Develop creative content ideas aligned with brand objectives and marketing campaigns. • Create high-quality content for social media platforms, including Instagram, YouTube, Facebook, LinkedIn, X, and emerging channels. • Produce product-focused content such as reels, short videos, unboxings, tutorials, reviews, and behind-the-scenes content. • Write engaging captions, scripts, blog articles, and promotional copy. • Collaborate with the marketing, design, and product teams to execute content strategies. • Stay updated on industry trends, consumer technology developments, and social media best practices. • Participate in content shoots, product launches, events, and influencer collaborations. • Monitor content performance and provide recommendations based on analytics and audience insights. • Ensure all content adheres to brand guidelines and maintains a consistent brand voice. Preferred candidate profile • Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field. • 2-4 years of experience in content creation, social media marketing, or digital content production. • Strong portfolio showcasing video, social media, and written content. • Excellent written and verbal communication skills. • Proficiency in content creation tools. • Knowledge of social media analytics and performance tracking tools. • Understanding of consumer electronics, technology, gaming, or lifestyle products is preferred.