Executive - Content Creator

Job description

You see a beauty product and constantly think reel. You see a moment and think shoot this. You see a trend and think how do we make this ours? If that’s you, then know we are looking for you. Key Responsibilities Content Creation • Write, script, and direct reels, We’re looking for someone who is internet-obsessed, idea-hungry and always creating. Someone who wants to help build one of India’s most upcoming beauty brands. • shorts, and social-first content that brings Pilgrim & PHD's brand voice to life across Instagram, YouTube Shorts, and other platforms. • Own the reel from idea to final cut scripting, shot-planning, directing talent/creators on set, and guiding edits. • Take initiative to spot content opportunities & trends, formats, sounds, and cultural moments and turn them around fast, on-brand. Creative Strategy & Execution • Build and pitch original content concepts, not just execute briefs. Bring a point of view on what will work & why. • Partner with editors, and influencers/creators to execute content that's sharp in craft and platform-native Social Media & Trend Fluency • Live and breathe social media; have deep, current knowledge of Instagram, YouTube Shorts, and emerging platforms, formats, and creator trends. • Track what's working across the category and culture at large and content trends, and translate it into fresh content ideas for the brand. • Stay closely tuned to comments, engagement, and platform signals to inform what gets made next. Requirements • 2-3 years of experience as a content creator, scriptwriter at a D2C brand, content/social agency, or as an independent creator/influencer with 10K+ followers • Proven ability to write scripts and direct reels/short-form video, with a portfolio or reel showcasing the work. • Sharp, current understanding of social media platforms, trends, formats, and what drives engagement. • Comfortable directing shoots, working with talent/creators, and briefing editors. • Strong sense of initiative • Excellent written and verbal communication skills. • Prior experience in beauty, personal care, fashion, or lifestyle D2C is a plus.