Full Stack Marketer, Horizontals

Job description

**Apply now: https://forms.office.com/r/6MVd1xWYYp** **Full Stack Marketer, Horizontals** **The Opportunity** Firstsource is hiring a Full Stack Marketer to own the horizontal marketing programme across all service lines. This is a high-ownership, end-to-end individual contributor role, not a support function. Horizontal means your work spans Firstsource's full portfolio: Artificial Intelligence, Collections, Consulting, Customer Experience, AI-First Marketing, Digital Platforms & Technologies, IT Services & Solutions, Trust & Safety, and more. You sit alongside horizontal business and marketing leadership, translate growth priorities into a campaign-ready GTM plan, and execute it end-to-end. Your primary mandate is digital marketing: designing, launching, and optimizing campaigns that drive qualified pipeline and measurable revenue. Specialist teams for events, inside sales, marketing operations, and technology support you — but you are the one who connects strategy to tactics, tactics to pipeline, and pipeline to revenue. **What You Will Own** **Digital Campaign Strategy & Execution** - Design, build, and run integrated digital campaigns from brief to deployment — including content marketing, email sequences, paid media, social amplification, webinars, and podcasts - Own the full campaign lifecycle: audience definition, messaging, channel selection, creative production, launch, optimization, and post-campaign analysis - Use data to decide what to run, what to kill, and where to double down — you know the right questions to ask before the dashboard tells you anything - Produce compelling content — white papers, thought leadership, sales collateral, email nurture sequences, and social copy — with a strong editorial eye; you can write a persuasive white paper and a tight subject line from the same brief - Understand and execute ABM: 1:1, 1:few, and 1:many campaigns across existing and new accounts to land and accelerate revenue **GTM Planning & Revenue Accountability** - Partner with horizontal marketing and business leadership to convert strategy into a concrete GTM plan with clear ICP, messaging, channels, and pipeline targets - Own marketing-sourced and marketing-influenced pipeline for horizontals — measured in opportunities created and revenue influenced, not activity volume - Track funnel conversion metrics (MQL → SQL → SAL), pipeline coverage, cost per qualified lead, and marketing-influenced win rate - Conduct gap analysis across value proposition, competitive positioning, demand signals, and industry trends to inform quarterly priorities **Strategic Content Development** - Own the horizontal content calendar: planning, commissioning, and producing long-form and short-form assets aligned to business objectives and GTM priorities across all service lines - Translate Firstsource's positioning — Intelligence that Operates, domain expertise, outcomes-based delivery — into compelling narratives for C-suite and senior practitioner audiences - Define content personas, buying-stage content maps, and topic clusters for horizontal themes: AI adoption, agentic operations, digital transformation, and business outcomes - Develop and execute content with SEO best practices built in: keyword strategy, topic clustering, internal linking, metadata, and structured content for AI Overviews and answer engine optimisation - Maintain and evolve the Firstsource content hub: taxonomy, discoverability, and SEO architecture **AI-Enhanced Research & Production** - Actively use AI tools (Claude, ChatGPT, Perplexity, and equivalents) across your daily workflow — for content production, research, personalisation, and campaign iteration at 3–5x traditional velocity - Synthesise complex information — analyst reports, SME conversations, primary research — into clear, authoritative narratives that demonstrate genuine expertise - Accelerate campaign production using Firstsource's AI platforms and custom agents, reducing dependency on agencies and specialist queues - Stay current on AI developments relevant to Firstsource's service lines and translate that knowledge into timely, credible content **Supporting Responsibilities** You will coordinate with and be supported by specialist teams in the following areas: - **Event Planning:** Brief the Events team on horizontal-specific event strategy; ensure events feed pipeline - **Inside Sales Coordination:** Align campaign follow-up sequences with the Inside Sales team to maximise lead conversion - **Marketing Technology:** Work with MarTech and Data Analytics for reporting, attribution, and platform support; you are a power user, not the administrator - **Brand & Ecosystem:** Ensure horizontal communications are on-brand; activate partner and alliance marketing to amplify reach; coordinate with Brand and Corporate Marketing for alignment - **Design:** Collaborate on visually compelling assets: infographics, report covers, social creative - **Legal & Compliance:** Partner on approval of client-facing materials **What We Are Looking For** **Strategy-to-Revenue Thinking** — You take a business objective, translate it into a marketing strategy, decompose it into campaigns and tactics, and trace the outcome back to pipeline and revenue. You think in funnels, not just formats. **End-to-End Marketing Execution** — You have personally built and run multi-channel campaigns — not just briefed them to a team. From audience targeting through creative production to performance analysis, you have done the work. **Content as a Growth Lever** — You know how content fits into a demand generation system. You can brief, produce, and commission assets that serve campaign and pipeline objectives — and you have the editorial judgement to ensure quality without being the bottleneck. **Data-Driven Decision Making** — You are fluent with marketing analytics. You know which questions to ask the data before pulling a dashboard. You make investment decisions based