Group Account Director

Job description

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply... Job Details Group Account Director – Media & Digital Measurement (Business Growth & Client Leadership) Location: Gurgaon (Preferred) / Open to other India locations About Kantar Kantar is the world’s leading marketing data and analytics company, helping brands, media owners, agencies and platforms understand audiences, measure effectiveness, and make better business decisions. We combine deep human understanding with advanced analytics and technology to help our clients unlock growth and drive stronger marketing outcomes. About the Role We are looking for a commercially driven and consultative leader to join our Media & Digital Measurement business as a Group Account Director – Business Growth & Client Leadership. This is a growth-focused leadership role with responsibility for expanding Kantar’s Media & Digital Measurement business through the acquisition of new publisher and advertiser clients while also ensuring successful delivery of projects through a high-performing team. The successful candidate will bring deep knowledge of the media ecosystem, strong client consulting capabilities, and a demonstrated track record of delivering measurable business growth. They will be equally comfortable engaging in senior commercial discussions, developing strategic client relationships, leading solution-based sales conversations, and overseeing the successful execution of client projects. This role is ideal for a professional who thrives in a target-driven environment, is motivated by commercial success, and has a proven history of revenue growth and new business acquisition. Key Responsibilities Business Growth & Commercial Leadership • Develop and execute a growth strategy to expand Kantar's Media & Digital Measurement business. • Identify, cultivate and convert new business opportunities across advertisers, publishers, media agencies and digital technology partners. • Build and maintain a robust sales pipeline and consistently deliver against revenue and growth targets. • Lead end-to-end commercial discussions including solution development, proposal creation, contract negotiations and business closure. • Develop trusted relationships with senior stakeholders across client organizations. • Identify opportunities to expand existing client relationships and increase account value. • Work closely with product, research, analytics and client teams to bring the best of Kantar's capabilities to market. Client Consulting & Thought Leadership • Serve as a strategic advisor to clients on media effectiveness, audience measurement, campaign performance, digital measurement and cross-media evaluation. • Translate measurement outputs into actionable recommendations that support business decision-making. • Lead senior-level client presentations and strategic discussions. • Stay abreast of industry developments, emerging measurement methodologies and changes in the media and advertising ecosystem. • Represent Kantar at industry forums, conferences and thought leadership initiatives. Delivery & Team Leadership • Lead, coach and develop a team responsible for project delivery and client servicing. • Ensure delivery excellence, quality standards and client satisfaction across all engagements. • Oversee project governance, resource planning and operational effectiveness. • Foster a high-performance, collaborative and commercially minded team culture. • Build capability within the team to support future business growth. Experience & Qualifications Mandatory Requirements • Minimum 10 years of professional experience with minimum 6 years of recent experience in media-related roles. • Majority of professional experience must be within the media sales, media measurement, media research, AdTech / MarTech business development or related media advertising ecosystem. • Proven experience in business development, client acquisition and revenue growth. • Experience managing client-facing teams and overseeing successful project delivery. • Strong understanding of media measurement, audience measurement, digital advertising, media planning, campaig