Intern - Construction Chemicals
Berger Paints · Delhi, Delhi, India - San Carlos, Rio San Juan, Nicaragua
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Berger Paints · Delhi, Delhi, India - San Carlos, Rio San Juan, Nicaragua
Role & responsibilities Sales & Distribution • Identify and onboard new dealers to expand market reach and improve depth of distribution. • Drive product sales to achieve assigned volume and value growth targets. • Ensure availability of the complete SKU range at key outlets and priority dealers. • Facilitate seeding and market introduction of new products in relevant channels. Institutional & Key Account Support • Support institutional sales by engaging with architects, builders, consultants, and project stakeholders. • Assist in business development initiatives and key account management activities. • Contribute to planning and budgeting for institutional sales at the depot/territory level. Dealer Management & Market Development • Train and support dealers to improve sales performance and achieve business goals. • Work on strategies that align dealer profitability with organizational objectives. • Address dealer concerns and resolve issues to ensure smooth business operations and long-term relationships. Marketing & Promotions • Assist in implementing sales promotional schemes and marketing programs to strengthen brand visibility. • Support brand-building initiatives at the dealer and project level. Market Intelligence & Reporting • Conduct retail audits to assess market potential and identify growth opportunities. • Monitor competitor activities and prepare regular competitor analysis reports. • Compile and maintain monthly territory monitoring reports, including sales performance and market feedback. Preferred candidate profile Qualification & Experience • Education: Graduate with MBA/BBA in Marketing or Sales preferred. • Experience: 46 years of relevant experience in construction chemicals, building materials, adhesives, waterproofing, or allied industries. • Local Candidate: Mandatory, with good knowledge of the local market. Skills & Competencies • Strong communication, negotiation, and selling skills. • Good analytical ability and problem-solving skills. • Ability to understand market dynamics and convert opportunities into business. • Proficient in English and the local language. Personality Traits • Highly energetic, confident, and self-motivated. • Go-getter attitude with strong drive and initiative. • Target-oriented with the ability to work independently in a fast-paced environment. • Customer-focused with strong interpersonal skills.