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ob Title: Senior Power BI Developer / BI Architect?? Role Overview We are seeking a highly skilled Senior Power BI Developer / BI Architect to design, develop, and manage end-to-end business intelligence solutions. The role requires deep expertise in data modeling, DAX, Power Query, semantic modeling, and integration with diverse data sources including SQL and APIs. The ideal candidate will have strong experience in building scalable, secure, and high-performance Power BI solutions aligned with enterprise data architecture principles. ? Key Responsibilities?? Data Modeling & Semantic Layer • Design and implement optimized data models (star schema, snowflake, hybrid models) • Manage relationships and cardinalities (one-to-many, many-to-many, bidirectional filtering) • Build and maintain enterprise semantic models • Leverage Power BI Dataflows for reusable transformation layers • Ensure consistency across reports using centralized datasets ?? Power BI Development • Develop interactive dashboards and reports using Power BI • Implement advanced visualizations: • Scatter / heatmap visuals • KPI dashboards • Custom visuals using SVG techniques • Optimize report performance for large datasets ?? DAX & Power Query (M) Expertise • Develop complex DAX measures and calculated columns • Context transition, CALCULATE, FILTER, iterators (SUMX, etc.) • Time intelligence and dynamic calculations • Build efficient data transformation logic using Power Query (M) • Ensure optimal query folding and performance tuning ?? Row-Level Security (RLS) & Governance • Design and implement dynamic and static RLS • Manage security roles and access control • Ensure compliance with data governance standards • Monitor dataset refresh and performance ?? Data Integration (SQL, APIs, JSON) • Work with SQL as primary data source • Write complex queries • Create and optimize views for reporting • Integrate REST APIs as data sources • Handle: • JSON parsing (nested structures) • Pagination and dynamic parameters • API authentication (tokens, headers) R Required Skills ?? Core Technical Skills • Power BI Desktop & Service • Advanced DAX • Power Query (M Language) • Data Modeling (cardinality, relationships, optimization) • SQL (advanced querying, view creation) ?? Advanced Skills (Mandatory for this role) • Strong understanding of semantic modeling using Dataflows • Expertise in RLS implementation • Handling API data sources and JSON transformation • Performance optimization and scalability ? Experience • 5–10+ years in BI / Data Analytics • Proven experience in enterprise-level Power BI implementations • Experience working in complex, multi-source data environments

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