Manager Marketing - Optimus

Job description

Company Description Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait. We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets). ‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization. Job Description Job Summary We are looking for experienced Marketing Manger for overseeing the decision-making process for new and existing products, including conceptualization, prioritization, and successful market launches. Ensuring the review and implementation of pre and post-launch strategies and brand plans for existing brands, while fostering strong relationships with key customers. Leading strategic initiatives and providing guidance to subordinates for effective product planning and execution, within the constraints of regulatory frameworks and market capabilities, to achieve continuous growth in market share and product portfolio expansion annually. Roles & Responsibilities • You will be responsible for identifying gaps in the product portfolio, analysing international trends, and proposing new product ideas based on unmet needs. Deliberating with the cross-functional team regarding the profitability of new products, and making final decisions on new product ideas from a marketing perspective. • You will be responsible for conducting risk versus benefit analysis, discussing the merits and demerits of new product ideas with the medico-marketing team, and finalizing the prioritization of new products in consultation with the vertical head to ensure the implementation and launch of the most promising products. • You will be responsible for reviewing go-to-market strategies, validating launch plans, and overseeing the successful implementation of strategies, as well as ensuring the effective launch of new products. • You will be responsible for sales planning & budgeting of existing products by setting growth goals for subordinate marketing teams, deciding overall targets for the therapeutic area, and monitoring market potential to ensure consistent growth in market share. • You will be responsible for Brand Strategy formulating of existing products by implementing brand strategies, monitoring their execution, identifying gaps, and suggesting corrective actions to strengthen brand positioning and market presence. • You will be responsible for making decisions on initiatives to maintain customer relationships, reviewing non-product-based programs, and refining strategies based on customer feedback, especially from Key Opinion Leaders (KOLs). • You will be responsible for initiating strategic activities to enhance brand presence, designing the future roadmap, and implementing initiatives through agencies after thorough evaluation and regular interaction with the strategy team. • You will be responsible for leading and developing a team by conducting goal setting, performance appraisals, and providing mentorship, training, and development opportunities to ensure a high-performing and cohesive team environment. Qualifications Education Qualification: MBA along with a graduate degree in Science stream Minimum work experience: 8 - 10 years of experience in Indian Pharmaceutical Industry and experience in Product Management, launching at least one new product. Skills & attributes Technical Skills • In-depth understanding of Indian Pharmaceutical Industry, • Understanding of diseases, therapy and relevant therapeutic areas • Financial management skills to develop and manage budgets, allocate resources effectively, and optimize cost control for the product portfolio. • Functional understanding of chronic market • Scientific Knowledge of Product • Ability to analyse market data, clinical trial results, and sales performance to inform decision-making and product portfolio strategies Behavioural Skills • Proactive and visionary mind-set • Strong networking skills • Effective people management abilities • Adaptability and change management skills • Strategic orientation and decision-making capabilities • Creative and ability to draw insights Additional Information About the Department Global Generics India Global Generics India business journey began in 1986. In the last three decade